CANADIAN DATA REPORT Q2 2024
INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Total Access. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the Canadian promotional products industry.
CANADIAN MARKETPLACE PPPC Membership Total , ACTIVE DISTRIBUTOR COMPANY MEMBERS ACTIVE SUPPLIER COMPANY MEMBERS
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Q2 Year-Over-Year Comparison 80K 73K APRIL MAY JUNE 20K 30K 40K 50K 60K 70K 80K 90K 100K 61K 64K 10% INCREASE 4% DECREASE 10% DECREASE 85K 75K 75K 59K 78K 86K 81K 67K
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q JUL - SEPT Q3 2022 OCT - DEC Q4 2022 APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 217K 199K 256K 237K 208K 190K 254K 234K 100K 120K 140K 160K 180K 200K 220K 240K 260K
PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Q2 Year-Over-Year Comparison APRIL MAY JUNE 11% DECREASE 0% DECREASE 22% DECREASE 730K 630K 936K 1M 668K 858K 1M 627K 578K 595K 1M 779K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1M
PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q JUL - SEPT Q3 2022 OCT - DEC Q4 2022 APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 1.7M 1.8M 1.9M 2M 2.1M 2.2M 2.3M 2.4M 2.5M 2.6M 2.7M 2.8M 2.4M 1.91M 1.85M 2.83M 2.23M 2.67M 2.72M 2.42M
OVERALL PRODUCT CATEGORY LEADERS Global Data APRIL 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Bottles Caps Tumblers Towels Awards Cups 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Bottles Mugs Caps Towels Tumblers Sunglasses Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Bottles Towels Mugs Caps Tumblers Lanyards Sunglasses 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Bottles Caps Towels Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Caps Tumblers Towels Mugs Bottles Fans Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Bottles Towels Caps Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Bottles Towels Awards Notebooks 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Bottles Towels Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Caps Towels Bottles Awards Lanyards APRIL MAY MAY JUNE JUNE APRIL MAY JUNE
PRODUCT RESEARCH Top 5 Products Viewed Globally Best Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Koozie® Collapsible Can Cooler Koozie Group Item # 45081 SAGE # 57550 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 So -Touch Aluminum Pen w/ Stylus Nu Promo International Item # PE6214 SAGE # 67961 14" X 18" Polyester Drawstring Backpack Rivers Promo Inc. Item # 123915 SAGE # 68786
PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | Global Data | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Fans Shades Sunscreen Flying Discs Shorts Ornaments Visors Towels Tents Golf Tools 111% 86% 67% 51% 45% 38% 34% 33% 32% 32% Q TO Q PRODUCT CATEGORY DECREASES Beanies Candles Sweats Sweaters Massagers Hoodies Seeds Masks Coats Envelopes 55% 37% 35% 32% 31% 30% 30% 29% 29% 29%
PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison | Global Data | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Sweaters Nail Files Medals Books Bandanas Uniforms Buckets Bookmarks Seeds Scrubs 35% 34% 32% 29% 25% 25% 24% 23% 22% 20% Q TO Q PRODUCT CATEGORY DECREASES Headphones Pads Organizers Masks Fanny Packs Phone Accessories Portfolios Shot Glasses Rulers Pennants 46% 29% 27% 26% 26% 25% 24% 24% 23% 22%
PRODUCT RESEARCH Top 50 Product Categories and Comparison from Q2 2023 to Q2 2024 | Global Data APRIL - APRIL | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Bags Shirts Pens Tumblers Mugs Caps Towels Bottles Awards Notebooks Lanyards Cups Fans Decals Key Chains / Rings Squeeze Toys Hats Backpacks Coolers Beverage Insulators Chargers Sunglasses Coats Umbrellas Journals Wristbands Magnets Coasters Flags Banners Balls Pins Blankets Tablecloths Lip Balms Speakers Signs Socks Portfolios Tags Vests Tents Glasses-Drinking Flashlights Flash Drives Mats Openers Stu ed Animals Calendars Mouse Pads Up 1 Up 1 Down 2 Up 2 Down 1 Down 1 Up 1 Up 1 Down 2 Up 1 Up 5 Down 2 Up 2 Down 2 Up 5 Down 3 Down 9 Down 5 Down 1 Up 1 Down 1 Up 2 Up 4 Down 4 Down 1 Up 1 Up 3 Up 1 Down 4 Up 3 Up 8 Down 5 Down 4 Up 4 Up 1 Down 3 Down 3 Down 3
SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Q2 Year-Over-Year Comparison APRIL MAY JUNE 6% INCREASE 8% DECREASE 16% DECREASE 3.6K 2.4K 2.5K 3.3K 3.1K 3.1K 2.6K 2.4K 2.9K 3.2K 3.4K 3.3K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K
SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q JUL - SEPT Q3 2022 OCT - DEC Q4 2022 APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 8.3K 9.1K 10.2K 10K 9.1K 8.6K 10K 9.4K 6.5K 7K 7.5K 8K 8.5K 9K 9.5K 10K 10.5K
PROJECTS Total Projects Created by Canadian Distributors Quarter-Over-Quarter Comparison Q Q Q Q Q Q Q Q % INCREASE Q TO Q COMPARISON JUL - SEPT Q3 2022 OCT - DEC Q4 2022 APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 3.1K 3.2K 1.25K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K 4K 3.3K 3.3K 3.3K 3.8K 3K 3K
ORDER FORMS Total Order Forms Created by Canadian Distributors Quarter-Over-Quarter Comparison % INCREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q JUL - SEPT Q3 2022 OCT - DEC Q4 2022 APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 23K 27K 26K 20K 21K 22K 23K 24K 25K 26K 27K 28K 29K 25K 30K 26K 25K 23K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2024 Quick Technologies Inc.
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