CANADIAN DATA REPORT Q3 2024
INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Total Access. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the Canadian promotional products industry.
CANADIAN MARKETPLACE PPPC Membership Total , ACTIVE DISTRIBUTOR COMPANY MEMBERS ACTIVE SUPPLIER COMPANY MEMBERS
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Q3 Year-Over-Year Comparison 78K 76K JULY AUGUST SEPTEMBER 20K 30K 40K 50K 60K 70K 80K 90K 100K 56K 61K 12% INCREASE 3% DECREASE 3% INCREASE 71K 72K 63K 52K 64K 71K 69K 75K
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q OCT - DEC Q4 2022 JAN - MAR Q1 2023 JUL - SEPT Q3 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 199K 256K 237K 208K 190K 254K 234K 216K 100K 120K 140K 160K 180K 200K 220K 240K 260K
PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Q3 Year-Over-Year Comparison JULY AUGUST SEPTEMBER 32% INCREASE 53% INCREASE 34% INCREASE 751K 464K 823K 764K 709K 831K 757K 552K 502K 933K 1.1M 1M 100K 200K 300K 400K 500K 600K 700K 800K 900K 1M
PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Quarter-Over-Quarter Comparison % INCREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q OCT - DEC Q4 2022 JAN - MAR Q1 2023 JUL - SEPT Q3 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 1M 1.2M 1.4M 1.6M 1.8M 2M 2.2M 2.4M 2.6M 2.8M 3M 3.2M 1.91M 1.85M 2.83M 2.23M 2.67M 2.72M 2.42M 3.11M
OVERALL PRODUCT CATEGORY LEADERS Global Data JULY 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Bottles Tumblers Caps Towels Awards Cups 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Bottles Caps Coats Towels Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Bottles Coats Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Bottles Coats Lanyards Towels 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Caps Coats Bottles Notebooks Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Bottles Caps Towels Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Bottles Towels Notebooks Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Bottles Towels Caps Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Towels Bottles Lanyards Notebooks JULY AUGUST AUGUST SEPTEMBER SEPTEMBER JULY AUGUST SEPTEMBER
PRODUCT RESEARCH Top 5 Products Viewed Globally Best Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Koozie® Collapsible Can Cooler Koozie Group Item # 45081 SAGE # 57550 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Ombre Rose Gold So Touch Metal Pen Empire Pen Item # ST-24 SAGE # 66368 So -Touch Aluminum Pen w/ Stylus Nu Promo International Item # PE6214 SAGE # 67961
PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | Global Data | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Ornaments Beanies Scarves Food Scrapers Calendars Sweats Candles Blankets Travel Kits 185% 156% 64% 62% 62% 53% 43% 37% 36% 35% Q TO Q PRODUCT CATEGORY DECREASES Sunscreens Seeds Flying Discs Visors Inflatables Sunglasses Fanny Packs Golf Kits Bandanas Shorts 61% 39% 39% 39% 35% 33% 32% 29% 28% 27%
PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison | Global Data | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Cleaners Rubber Ducks Massagers Balloons Medals Vests Chargers Bandanas Scarves Ponchos 35% 28% 27% 26% 22% 19% 18% 17% 15% 13% Q TO Q PRODUCT CATEGORY DECREASES Fanny Packs Lighters Keys Eyeglasses Cases Cans Organizers Chairs First Aid Kits Wallets 42% 39% 35% 27% 24% 24% 24% 23% 23% 23%
PRODUCT RESEARCH Top 50 Product Categories and Comparison from Q3 2023 to Q3 2024 | Global Data JULY - JULY | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Bags Shirts Pens Tumblers Mugs Caps Bottles Towels Notebooks Lanyards Awards Decals Cups Coats Squeeze Toys Chargers Key Chains / Rings Backpacks Fans Coolers Blankets Umbrellas Bevarage Insulators Coasters Hats Journals Magnets Wristbands Banners Flags Tablecloths Sunglasses Socks Speakers Calendars Pins Vests Lip Balms Signs Balls Portfolios Flashlights Glasses-Drinking Tags Tents Mouse Pads Mats Stu ed Animals Flash Drives Pencils Up 1 Down 1 Up 1 Down 1 Up 2 Down 1 Down 1 Up 2 Down 2 Up 5 Down 1 Down 1 Up 6 Up 2 Down 1 Up 4 Down 5 Down 1 Up 2 Down 7 Down 3 Up 2 Down 2 Up 5 Down 2 Up 12 Up 1 Up 5 Down 3 Down 6 Down 1 Down 3 Down 2 Up 2 Down 6 Up 1
SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Q3 Year-Over-Year Comparison JULY AUGUST SEPTEMBER 5% DECREASE 13% DECREASE 21% DECREASE 3K 2.6K 2.4K 2.6K 3.1K 3.2K 2.6K 2.1K 2.7K 2.8K 2.6K 3.1K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K
SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q OCT - DEC Q4 2022 JAN - MAR Q1 2023 JUL - SEPT Q3 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 10.2K 8.3K 10K 9.1K 8.6K 10K 9.4K 8.2K 6.5K 7K 7.5K 8K 8.5K 9K 9.5K 10K 10.5K
PROJECTS Total Projects Created by Canadian Distributors Quarter-Over-Quarter Comparison Q Q Q Q Q Q Q Q % DECREASE Q TO Q COMPARISON OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 3K 3.1K 1.25K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K 4K 3.3K 3.8K 3.3K 3.2K 2.8K 3K
ORDER FORMS Total Order Forms Created by Canadian Distributors Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q OCT - DEC Q4 2022 JAN - MAR Q1 2023 JUL - SEPT Q3 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 26K 25K 27K 20K 21K 22K 23K 24K 25K 26K 27K 28K 29K 30K 23K 23K 21K 25K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2024 Quick Technologies Inc.
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