SAGE PPPC Quarterly Report Q4 2022

CANADIAN DATA REPORT Q4 2022

INTRODUCTION Using data obtained through distributor activity in SAGE Total Access, this report focuses on the di erence in product research, sales presentations activity, projects, and order forms created and how those numbers compare to both the previous quarter and prior years. By using this data, we can see how the Canadian promotional products industry is faring.

CANADIAN MARKETPLACE PPPC Membership Total 1,142 ACTIVE DISTRIBUTOR COMPANY MEMBERS 203 ACTIVE SUPPLIER COMPANY MEMBERS

PRODUCT RESEARCH Total Product Searches by Canadian Distributors Q4 Year-Over-Year Comparison 2019 2020 10K 20K 30K 40K 50K 60K 70K 80K 90K 76K 64K 65K 62K 37K 30K 68K 73K 35K 2021 80K 77K 41K 2022 OCTOBER NOVEMBER DECEMBER 18% INCREASE 6% INCREASE 16% INCREASE

PRODUCT RESEARCH Total Product Searches by Canadian Distributors Quarter-Over-Quarter Comparison 100K 120K 140K 160K 180K 200K 220K 240K 260K 9% DECREASE Q3 TO Q4 COMPARISON 182K 184K 170K 178K 214K 229K 218K APR - JUN Q2 2021 JULY - SEPT Q3 2021 JAN - MAR Q1 2021 OCT - DEC Q4 2021 JAN - MAR Q1 2022 APR - JUN Q2 2022 JUL - SEP Q3 2022 OCT - DEC Q4 2022 199K

PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Q4 Year-Over-Year Comparison 2019 2020 OCTOBER NOVEMBER DECEMBER 300K 350K 400K 450K 500K 550K 600K 650K 700M 525K 415K 514K 471K 498K 387K 18% INCREASE 5% DECREASE 2% INCREASE 558K 740K 518K 2021 680K 703K 527K 2022 750M

PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Quarter-Over-Quarter Comparison 1.3M 1.4M 1.5M 1.6M 1.7M 1.8M 1.9M 2M 2.1M 20% DECREASE Q3 TO Q4 COMPARISON 1.31M 1.84M 1.52M 1.82M 1.99M 2.53M 2.4M APR - JUN Q2 2021 JULY - SEPT Q3 2021 JAN - MAR Q1 2021 OCT - DEC Q4 2021 JAN - MAR Q1 2022 APR - JUN Q2 2022 JUL - SEP Q3 2022 OCT - DEC Q4 2022 1.91M

GLOBAL PRODUCT CATEGORY LEADERS *Product search data includes both U.S. and Canada OCTOBER 2020 1 | Bags 2 | Masks 3 | Shirts 4 | Pens 5 | Mugs 6 | Coats 7 | Tumblers 8 | Blankets 9 | Caps 10 | Calendars OCTOBER 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Caps 8 | Bottles 9 | Blankets 10 | Masks NOVEMBER 2020 1 | Masks 2 | Bags 3 | Shirts 4 | Mugs 5 | Pens 6 | Blankets 7 | Coats 8 | Tumblers 9 | Caps 10 | Calendars NOVEMBER 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Caps 8 | Blankets 9 | Bottles 10 | Calendars DECEMBER 2020 1 | Bags 2 | Shirts 3 | Masks 4 | Mugs 5 | Pens 6 | Tumblers 7 | Coats 8 | Blankets 9 | Caps 10 | Calendars DECEMBER 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Coats 6 | Tumblers 7 | Caps 8 | Bottles 9 | Masks 10 | Awards OCTOBER 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Coats 6 | Tumblers 7 | Caps 8 | Bottles 9 | Blankets 10 | Awards NOVEMBER 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Caps 8 | Blankets 9 | Awards 10 | Bottles DECEMBER 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Bottles 8 | Caps 9 | Awards 10 | Lanyards

PRODUCT RESEARCH *Product search data includes both U.S. and Canada Top 5 Products Viewed Globally* Item # LNS Ellipse So y w/Stylus - Laser Engraved - Metal Pen Goldstar SAGE # 57190 Item # LSB-SB03 Stress Ball Ariel Premium Supply Inc SAGE # 60462 Item # 3031 Non-Woven Shopper Tote Bag Hit Promotional Products SAGE # 56780 Item # 1000B BEST Coolie Best Promotions USA LLC SAGE # 68218 #5 #4 #2 #1 #3 Item # LPY34 3/4" Polyester Custom Printed Lanyard ImprintID SAGE # 69609

PRODUCT RESEARCH *Product search data includes both U.S. and Canada Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | Global Data* Q3 2022 TO Q4 2022 PRODUCT CATEGORY INCREASES Q3 2022 TO Q4 2022 PRODUCT CATEGORY DECREASES | | | | | | | | | | Mittens Ornaments Scrapers Beanies Pajamas Gloves Scarves Sweats Overalls Hoodies 1 2 3 4 5 6 7 8 9 10 207% 93% 91% 83% 76% 71% 43% 43% 37% 36% | | | | | | | | | | Fans Golf Tools Flying Discs Sunscreen Visors Shades Tattoos Sunglasses Towels Tents 1 2 3 4 5 6 7 8 9 10 -75% -69% -68% -64% -63% -63% -59% -57% -57% -57%

PRODUCT RESEARCH *Product search data includes both U.S. and Canada Top 10 Product Category Shi s Year-Over-Year Comparison | Global Data* Q4 2021 TO Q4 2022 PRODUCT CATEGORY INCREASES | | | | | | | | | | Cables Fireplaces Fans Bookmarks Certificate Frames Tattoos Cleaners Sunscreen Journals Picture Fames 1 2 3 4 5 6 7 8 9 10 47% 37% 34% 33% 33% 25% 25% 25% 23% 23% Q4 2021 TO Q4 2022 PRODUCT CATEGORY DECREASES | | | | | | | | | | Masks Popcorn Hand Sanitizer Gi /Food Baskets Robes Scrubs Toys Candles Briefcases Matches 1 2 3 4 5 6 7 8 9 10 -838% -76% -69% -64% -45% -44% -43% -43% -41% -38%

PRODUCT RESEARCH Top 50 Product Categories and Comparison to Q4 2021 Global Data* *Product search data includes both U.S. and Canada OCTOBER - DECEMBER | | | | | | | | | | | | | | | | | | | | | | | | | Bags Shirts Pens Mugs Tumblers Coats Caps Bottles Awards Blankets Lanyards Notebooks Backpacks Cups Calendars Journals Key Chains / Rings Chargers Coasters Towels Hoodies Decals / Stickers Squeeze Toys Coolers Umbrellas 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | | | | | | | | | | | | | | | | | | | | | | | | | Beanies Ornaments Hats Magnets Socks Portfolios / Padfolios Vests Drinking Glasses Speakers Beverage Insulators Tablecloths Flashlights Wristbands / Bracelets Lip Balms Banners Mouse Pags Gloves Pins Flash Drives Tags Flags Stu ed Animals Sunglasses Signs Carving Boards 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Up 2 Down 1 Up 4 Up 4 Down 3 Up 8 Up 2 Up 3 Down 2 Up 6 Down 1 Up 12 Down 6 Up 2 Up 3 Down 1 Up 2 Up 3 Down 1 Down 10 Up 2 Down 2 Up 4 Up 7 Up 3 Down 2 Up 3 Up 4 Down 2 Up 8 Down 2 Up 1 Up 6 Up 1

3K 3.1K SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Q4 Year-Over-Year Comparison OCTOBER NOVEMBER DECEMBER 3.1K 2.7K 2.9K 1.7K 12% INCREASE 9% INCREASE 15% INCREASE 3K 1.4K 1.4K 1.25K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 2020 2021 2022 2022 3.4K 3.2K 1.6K

SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Quarter-Over-Quarter Comparison 7K 7.25K 7.5K 7.75K 8K 8.25K 8.5K 8.75K 9K 9% DECREASE Q3 TO Q4 COMPARISON 7.2K 7.4K 7.3K 7.4K 8.2K 9.5K 9.1K 8.3K APR - JUN Q2 2021 JULY - SEPT Q3 2021 JAN - MAR Q1 2021 OCT - DEC Q4 2021 JAN - MAR Q1 2022 APR - JUN Q2 2022 JUL - SEP Q3 2022 OCT - DEC Q4 2022

PROJECTS Total Projects Created by Canadian Distributors Quarter-Over-Quarter Comparison 1K 1.25K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 28% INCREASE Q4 2021 TO Q4 2022 COMPARISON -1% DECREASE Q3 2022 TO Q4 2022 COMPARISON 1.6K 2K 2.4K 2.6K 2.4K 3.4K 3.3K APR - JUN Q2 2021 JULY - SEPT Q3 2021 JAN - MAR Q1 2021 OCT - DEC Q4 2021 JAN - MAR Q1 2022 APR - JUN Q2 2022 JUL - SEP Q3 2022 OCT - DEC Q4 2022 3.2K

ORDER FORMS Total Order Forms Created by Canadian Distributors Q4 Year-Over-Year Comparison 18K 19K 20K 21K 22K 23K 24K 25K 26K 27K 10% INCREASE Q4 2021 TO Q4 2022 COMPARISON 5% INCREASE Q3 2022 TO Q4 2022 COMPARISON 18K 20K 21K 25K 22K 27K 26K APR - JUN Q2 2021 JULY - SEPT Q3 2021 JAN - MAR Q1 2021 OCT - DEC Q4 2021 JAN - MAR Q1 2022 APR - JUN Q2 2022 JUL - SEP Q3 2022 OCT - DEC Q4 2022 27K

Founded in 1956, Promotional Product Professionals of Canada (PPPC) is the national not-for-profit association of suppliers and distributors of promotional products for business gifs, rewards, incentives, premiums and specialty advertising products. Its mission is to lead, inspire and advance the $1.8 billion industry through the strength of more than 6,000 companies involved in the industry and their 20,000 plus employees across Canada. For more information, please visit www.pppc.ca. SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2023 Quick Technologies Inc.

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