CANADIAN DATA REPORT Q4 2023
INTRODUCTION Using data obtained through distributor activity in SAGE Total Access, this report focuses on the di erence in product research, sales presentations activity, projects, and order forms created and how those numbers compare to both the previous quarter and prior years. By using this data, we can see how the Canadian promotional products industry is faring.
CANADIAN MARKETPLACE PPPC Membership Total 1,113 ACTIVE DISTRIBUTOR COMPANY MEMBERS 210 ACTIVE SUPPLIER COMPANY MEMBERS
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Q4 Year-Over-Year Comparison 73K 35K OCTOBER NOVEMBER DECEMBER 20K 30K 40K 50K 60K 70K 80K 90K 62K 30K 0% INCREASE 5% DECREASE 10% DECREASE 77K 41K 68K 64K 80K 2020 2021 2022 2023 80K 73K 37K
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Quarter-Over-Quarter Comparison 9% DECREASE Q3 TO Q4 COMPARISON Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 214K 229K 218K 199K 257K 238K 208K 190K 100K 120K 140K 160K 180K 200K 220K 240K 260K
2020 2021 2022 2023 PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Q4 Year-Over-Year Comparison OCTOBER NOVEMBER DECEMBER 11% INCREASE 7% INCREASE 122% INCREASE 558K 415K 740K 703K 680K 518K 527K 471K 387K 753K 753K 1.17M 100K 200K 300K 400K 500K 600K 700K 800K 900K 1M
PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Quarter-Over-Quarter Comparison 20% INCREASE Q3 TO Q4 COMPARISON Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 1.7M 1.8M 1.9M 2M 2.1M 2.2M 2.3M 2.4M 2.5M 2.6M 2.7M 2.8M 1.99M 2.53M 2.4M 1.91M 1.85M 2.83M 2.23M 2.67M
OVERALL PRODUCT CATEGORY LEADERS Global Data OCTOBER 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Caps 8 | Bottles 9 | Blankets 10 | Masks OCTOBER 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Coats 6 | Tumblers 7 | Caps 8 | Bottles 9 | Blankets 10 | Awards NOVEMBER 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Caps 8 | Blankets 9 | Bottles 10 | Calendars NOVEMBER 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Caps 8 | Blankets 9 | Awards 10 | Bottles DECEMBER 2021 DECEMBER 2022 OCTOBER 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumbers 6 | Coats 7 | Caps 8 | Blankets 9 | Awards 10 | Bottles NOVEMBER 2023 DECEMBER 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Coats 6 | Tumblers 7 | Caps 8 | Bottles 9 | Masks 10 | Awards 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Bottles 8 | Caps 9 | Awards 10 | Lanyards 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Blankets 8 | Awards 9 | Caps 10 | Bottles 1 | Bags 2 | Shirts 3 | Pens 4 | Tumblers 5 | Mugs 6 | Coats 7 | Awards 8 | Caps 9 | Bottles 10 | Notebooks
PRODUCT RESEARCH Top 5 Products Viewed Globally Stanley Quencher H2.O FlowState™ Tumbler 30 Oz. PCNA Item # 1603-02 SAGE # 52344 11 Oz. Traditional Co ee Mug BEL Promo Item # A7102 SAGE # 67337 Stanley Quencher H2.O FlowState™ Tumbler 40 Oz. PCNA Item # 1603-01 SAGE # 52344 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Maxim 40 Oz. Vacuum Insulated Stainless Steel Mug Ariel Premium Supply Inc Item # DMU-MX23 SAGE # 60462
PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | Global Data | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q3 TO Q4 2023 PRODUCT CATEGORY INCREASES Beanies Ornaments Scrapers Sweaters Scarves Gloves Coats Hoodies Calendars Food 99% 96% 60% 58% 50% 47% 45% 43% 32% 32% Q3 TO Q4 2023 PRODUCT CATEGORY DECREASES Fans Golf Tools Shades Golf Kits Tattoos Flying Discs Visors Tents Suntan Lotions Towels 69% 67% 66% 63% 59% 59% 58% 57% 56% 55%
PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison | Global Data | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q4 2022 TO Q4 2023 PRODUCT CATEGORY INCREASES Books Water Ribbons Co ee Fans Carabiners Chargers Helmets Seeds Wines 68% 59% 47% 43% 40% 39% 35% 29% 23% 22% Q4 2022 TO Q4 2023 PRODUCT CATEGORY DECREASES Straws Phone Accessories Masks Hoodies Picture Frames Covers Drinking Glasses Tags Fanny Packs Portfolios 32% 30% 30% 24% 20% 20% 18% 16% 16% 13%
PRODUCT RESEARCH Top 50 Product Categories and Comparison to Q3 2023 | Global Data OCTOBER - DECEMBER | | | | | | | | | | | | | | | | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | | | | | | | | | | | | | | | | | | | | | | | | | 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Up 6 Up 2 Up 11 Down 4 Up 10 Down 1 Down 4 Up 3 Up 4 Down 3 Up 16 Down 2 Down 5 Down 5 Down 13 Up 2 Down 1 Up 1 Up 36 Up 10 Up 36 Up 22 Up 3 Down 14 Up 16 Up 1 Down 6 Down 8 Down 6 Up 3 Down 3 Down 2 Up 4 Up 30 Down 14 Down 13 Down 3 Up 3 Down 4 Down 2 Up 7 Bags Shirts Pens Mugs Tumblers Coats Caps Awards Blankets Bottles Chargers Notebooks Lanyards Backpacks Journals Cups Calendars Key Chains/Rings Decals Squeeze Toys Towels Coolers Coasters Umbrellas Magnets Hats Beanies Socks Ornaments Hoodies Speakers Beverage Insulators Vests Portfolios Banners Wristbands Tablecloths Flashlights Pins Drinking Glasses Lip Balms Mouse Pads Gloves Sunglasses Flags Flash Drives Stu ed Animals Signs Mats Cards
2020 2021 2022 2023 SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Q4 Year-Over-Year Comparison OCTOBER NOVEMBER DECEMBER 8% INCREASE 3% INCREASE 6% INCREASE 3.2K 3.1K 1.4K 3.3K 1.4K 1.6K 1.7K 3K 3K 3.4K 3.7K 2.9K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K
SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Quarter-Over-Quarter Comparison 4% DECREASE Q3 TO Q4 COMPARISON Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 9.5K 8.2K 9.1K 8.3K 10.2K 10K 9.1K 8.7K 6.5K 7K 7.5K 8K 8.5K 9K 9.5K 10K 10.5K
PROJECTS Total Projects Created by Canadian Distributors Quarter-Over-Quarter Comparison Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 3% DECREASE Q3 TO Q4 COMPARISON APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 3.8K 3.3K 1.25K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K 4K 2.4K 3.3K 3.4K 3.2K 3.1K 3.2K
ORDER FORMS Total Order Forms Created by Canadian Distributors Quarter-Over-Quarter Comparison 12% INCREASE Q3 TO Q4 COMPARISON Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 25K 27K 22K 20K 21K 22K 23K 24K 25K 26K 27K 28K 29K 26K 27K 30K 26.4K 23.6K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2024 Quick Technologies Inc.
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