CANADIAN DATA REPORT Q4 2024
INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Workplace. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the Canadian promotional products industry.
CANADIAN MARKETPLACE PPPC Membership Total , ACTIVE DISTRIBUTOR COMPANY MEMBERS ACTIVE SUPPLIER COMPANY MEMBERS
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Q4 Year-Over-Year Comparison 77K 41K OCTOBER NOVEMBER DECEMBER 20K 30K 40K 50K 60K 70K 80K 90K 100K 73K 35K 7% INCREASE 1% INCREASE 16% INCREASE 72K 37K 80K 68K 80K 85K 73K 43K
PRODUCT RESEARCH Total Product Searches by Canadian Distributors Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q JAN - MAR Q1 2023 APR - JUN Q2 2023 OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 256K 237K 208K 190K 254K 234K 216K 202K 100K 120K 140K 160K 180K 200K 220K 240K 260K
PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Q4 Year-Over-Year Comparison OCTOBER NOVEMBER DECEMBER 30% INCREASE 8% INCREASE 24% DECREASE 680K 558K 703K 753K 753K 527K 1.1M 740K 518K 977K 814K 882K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1M
PRODUCT RESEARCH Total End Buyer Searches on Canadian Distributors’ Websites Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q JAN - MAR Q1 2023 APR - JUN Q2 2023 OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 1M 1.2M 1.4M 1.6M 1.8M 2M 2.2M 2.4M 2.6M 2.8M 3M 3.2M 1.85M 2.83M 2.23M 2.67M 2.72M 2.42M 3.11M 2.67M
OVERALL PRODUCT CATEGORY LEADERS Global Data OCTOBER 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Coats Tumblers Caps Bottles Blankets Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Blankets Awards Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Bottles Caps Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Coats Awards Caps Bottles Notebooks 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Awards Notebooks Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Blankets Awards Caps Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Blankets Awards Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Blankets Awards Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Coats Awards Blankets Bottles OCTOBER NOVEMBER NOVEMBER DECEMBER DECEMBER OCTOBER NOVEMBER DECEMBER
PRODUCT RESEARCH Top 5 Products Viewed Globally Best Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Lip Balm with Natural Beeswax Moisturizer Mixie Item # USALB SAGE # 63952 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Slate Cheese Board Set Evans Manufacturing Item # 2350 SAGE # 50018 14 Oz. Powder Coated Stainless Steel Camping Mug Evans Manufacturing Item # 4759 SAGE # 50018
PRODUCT RESEARCH Top 10 Product Category Shi s by Percentage Quarter-Over-Quarter Comparison | Global Data | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Ornaments Beanies Sweaters Scrapers Gloves Hoodies Coats Candles Blankets Calendars 97% 82% 49% 48% 44% 36% 34% 23% 22% 20% Q TO Q PRODUCT CATEGORY DECREASES Fans Flying Discs Golf Tools Shades Tattoos Sunscreen Towels Tents Balloons Balls 67% 60% 59% 58% 54% 53% 53% 50% 50% 49%
PRODUCT RESEARCH Top 10 Product Category Shi s by Percentage Year-Over-Year Comparison | Global Data | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Fireplaces Cables Massagers Bandanas Golf Tools Displays Fans Uniforms Caps Tags 74% 54% 46% 29% 19% 17% 16% 15% 13% 13% Q TO Q PRODUCT CATEGORY DECREASES Fanny Packs Seeds Phone Accessories Ribbons Sweats Portfolios First Aid Kits Binders Candy Headbands 37% 31% 31% 28% 28% 24% 23% 22% 20% 19%
PRODUCT RESEARCH Top 50 Product Categories Year-Over-Year Comparison Q TO Q PRODUCT CATEGORY RANKINGS | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Bags Shirts Pens Mugs Tumblers Coats Caps Awards Blankets Bottles Notebooks Chargers Lanyards Decals Backpacks Cups Key Chains / Rings Squeeze Toys Calendars Towels Journals Coolers Coasters Socks Umbrellas Hats Speakers Beanies Vests Magnets Ornaments Wristbands Beverage Insulators Hoodies Banners Pins Tablecloths Glasses-Drinking Flags Mats Mouse Pads Flashlights Portfolios Lip Balms Sunglasses Tags Gloves Stu ed Animals Fans Flash Drives Up 1 Down 1 Up 5 Down 1 Up 1 Up 2 Down 2 Up 1 Down 6 Up 4 Down 1 Up 4 Down 1 Up 4 Down 5 Down 2 Up 4 Down 1 Down 4 Up 3 Up 2 Up 6 Up 9 Up 1 Down 4 Down 9 Down 3 Down 1 Up 6 Down 4 Down 1 Up 8 Down 4
SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Q4 Year-Over-Year Comparison OCTOBER NOVEMBER DECEMBER 3% DECREASE 14% DECREASE 2% DECREASE 3.3K 2.9K 1.4K 2.8K 1.7K 1.7K 1.6K 3K 3.4K 3.6K 3.5K 3.2K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K
SALES PRESENTATIONS Total Presentations Created by Canadian Distributors Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q JAN - MAR Q1 2023 APR - JUN Q2 2023 OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 JAN - MAR Q1 2024 JUL - SEPT Q3 2024 10K 10.2K 9.1K 8.6K 10K 9.4K 8.2K 8K 6.5K 7K 7.5K 8K 8.5K 9K 9.5K 10K 10.5K
PROJECTS Total Projects Created by Canadian Distributors Quarter-Over-Quarter Comparison Q Q Q Q Q Q Q Q % INCREASE Q TO Q COMPARISON JAN - MAR Q1 2023 APR - JUN Q2 2023 OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 3K 3K 1.25K 1.5K 1.75K 2K 2.25K 2.5K 2.75K 3K 3.25K 3.5K 3.75K 4K 3.3K 3.2K 3.8K 3.1K 3K 2.8K
ORDER FORMS Total Order Forms Created by Canadian Distributors Quarter-Over-Quarter Comparison % INCREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q JAN - MAR Q1 2023 APR - JUN Q2 2023 OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 23K 30K 25K 20K 21K 22K 23K 24K 25K 26K 27K 28K 29K 23K 26K 25K 22K 21K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2025 Quick Technologies Inc.
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