GLOBAL STATISTICAL REPORT Q1 2024
INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Total Access. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the promotional products industry.
1.1M 1.4M JANUARY FEBRUARY MARCH 700K 800K 900K 1M 1.1M 1.2M 1.3M 1.4M 901K 1.1M 1% DECREASE 8% INCREASE 9% DECREASE 1.2M 1.4M 1M 811K 1.2M 2021 2022 2023 2024 1.2M 1.3M 1.3M PRODUCT RESEARCH Total Product Searches by Distributors Q1 Year-Over-Year Comparison
22% INCREASE Q4 TO Q1 COMPARISON APR - JUN Q2 2022 JUL - SEPT Q3 2022 2M 2.25M 2.5M 2.75M 3M 3.25M 3.5M 3.75M 4M JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 APR - JUN Q2 2023 3.7M 3.80M 2.9M 3.9M 3.8M 3.6M JUL - SEPT Q3 2023 OCT - DEC Q4 2023 3.8M 3.1M PRODUCT RESEARCH Total Product Searches by Distributors Quarter-Over-Quarter Comparison
8.4M 9.1M 6.9M 8.8M 9.5M 7.7M 7M 9M 11M 13M 15M 17M 7.7M 7.1M 9M 97% INCREASE 7% DECREASE 10% DECREASE 17M 6.4M 6.9M 2021 2022 2023 2024 PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Q1 Year-Over-Year Comparison JANUARY FEBRUARY MARCH
PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Quarter-Over-Quarter Comparison 6% DECREASE Q4 TO Q1 COMPARISON 24M 25M 26M 27M 28M 29M 30M 31M 32M 33M 34M Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 32.2M 34.6M 27.7M 23.4M 31.7M 28M 30.7M 32.8M APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023
OVERALL PRODUCT CATEGORY LEADERS JANUARY 2022 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Masks Tumblers Coats Caps Bottles Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Bottles Awards Coats Towels 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Bottles Tumblers Caps Towels Awards Cups 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Bottles Caps Towels Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Awards Bottles Towels Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Bottles Awards Caps Lanyards Cups 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Awards Caps Bottles Notebooks Towels 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Awards Bottles Coats Caps Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Tumblers Mugs Awards Caps Bottles Coats Notebooks JANUARY 2023 FEBRUARY 2022 FEBRUARY 2023 MARCH 2022 MARCH 2023 JANUARY 2024 FEBRUARY 2024 MARCH 2024
PRODUCT RESEARCH Top 5 Products Viewed Globally Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Stanley Quencher H2.O FlowState™ Tumbler 30 Oz. PCNA Item # 1603-02 SAGE # 52344 Stanley Quencher H2.O FlowState™ Tumbler 40 Oz. PCNA Item # 1603-01 SAGE # 52344 Best Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Non-Woven Grocery Tote Bag Evans Manufacturing Item # 8000 SAGE # 50018
PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q4 TO Q1 2024 PRODUCT CATEGORY INCREASES Eyeglasses Sunscreen Golf Kits Golf Tools Bandanas Visors Seeds Sunglasses Flying Discs Balloons 220% 186% 183% 183% 162% 150% 139% 118% 116% 109% Q4 TO Q1 2024 PRODUCT CATEGORY DECREASES Ornaments Beanies Calendars Scrapers Blankets Scarves Gloves Sweats Food Organizers 89% 57% 57% 51% 38% 37% 35% 33% 30% 26%
PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q1 2023 TO Q1 2024 PRODUCT CATEGORY INCREASES Eyeglasses Phones Keys Tables Cans Co ee Beverages Rubber Ducks Water Massagers 180% 105% 86% 84% 81% 54% 47% 45% 40% 36% Q1 2023 TO Q1 2024 PRODUCT CATEGORY DECREASES Lighters Pennants Phone Accessories Mirrors Cookies Trophies Straws Fanny Packs Masks Covers 30% 29% 28% 28% 27% 25% 25% 23% 21% 21%
PRODUCT RESEARCH Top 50 Product Categories JANUARY - MARCH | | | | | | | | | | | | | | | | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | | | | | | | | | | | | | | | | | | | | | | | | | 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Bags Shirts Pens Tumblers Mugs Awards Caps Bottles Notebooks Lanyards Towels Coats Key Chains / Rings Cups Decals Chargers Squeeze Toys Journals Backpacks Coasters Umbrellas Hats Magnets Sunglasses Beverage Insulators Coolers Blankets Wristbands Banners Pins Tablecloths Lip Balms Socks Portfolios Speakers Fans Flashlights Flags Vests Balls Glasses-Drinking Signs Flash Drives Mouse Pads Tags Stu ed Animals Mats Hoodies Openers Pencils Up 1 Down 1 Up 1 Down 1 Up 1 Up 1 Down 2 Up 4 Down 2 Down 1 Up 1 Down 2 Up 3 Up 1 Down 2 Down 2 Up 3 Up 4 Down 3 Down 2 Up 2 Down 1 Up 2 Up 2 Down 5 Up 1 Up 1 Down 4 Up 3 Up 10 Down 1 Down 1 Up 6 Down 1 Down 6 Up 2 Down 3 Down 3 Down 3 Down 3 Up 2 Down 2 Up 4
56K 42K 55K 59K 65K JANUARY FEBRUARY MARCH 2% INCREASE 5% INCREASE 11% DECREASE 30K 35K 40K 45K 50K 55K 60K 65K 70K 66K 58K 38K 45K 53K 54K 52K 2021 2022 2023 2024 SALES PRESENTATIONS Total Presentations Created by Distributors Q1 Year-Over-Year Comparison
168K 176K SALES PRESENTATIONS Total Presentations Created by Distributors Quarter-Over-Quarter Comparison 26% INCREASE Q4 TO Q1 COMPARISON 130K 135K 140K 145K 150K 155K 160K 165K 170K 175K Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 171K 135K 176K 172K 137K 170K APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023
27K 25K PROJECTS Total Projects Created by Distributors Quarter-Over-Quarter Comparison 5K 7K 9K 11K 13K 15K 17K 19K 21K 23K 25K 27K 24K Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 21K 20K 17% INCREASE Q4 TO Q1 COMPARISON APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 28K 24K 26K
246K 234K 259K ORDER FORMS Total Order Forms Created by Distributors Quarter-Over-Quarter Comparison 100K 125K 150K 175K 200K 225K 250K 275K 300K 3% INCREASE Q4 TO Q1 COMPARISON Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 259K APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2024 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 246K 268K 278K 254K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2024 Quick Technologies Inc.
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