GLOBAL STATISTICAL REPORT Q1 2025
INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Workplace. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the promotional products industry.
1.2M 1.4M JANUARY FEBRUARY MARCH 700K 800K 900K 1M 1.1M 1.2M 1.3M 1.4M 1.1M 1.4M NO CHANGE 5% DECREASE 5% INCREASE 1.3M 1.3M 1.2M 1M 1.2M 1.2M 1.2M 1.4M PRODUCT RESEARCH Total Product Searches by Distributors Q1 Year-Over-Year Comparison
% INCREASE Q4 TO Q1 COMPARISON APR - JUN Q2 2023 JUL - SEPT Q3 2023 2M 2.25M 2.5M 2.75M 3M 3.25M 3.5M 3.75M 4M JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 Q Q Q Q Q Q Q Q APR - JUN Q2 2024 3.7M 3.7M 3M 3.8M 3.7M 3.7M JUL - SEPT Q3 2024 OCT - DEC Q4 2024 3.8M 3M PRODUCT RESEARCH Total Product Searches by Distributors Quarter-Over-Quarter Comparison
8.8M 7M 6.4M 17.3M 7.7M 7M 2M 6M 10M 14M 18M 22M 8.4M 9.2M 9.6M 22% DECREASE 122% INCREASE 139% INCREASE 13.4M 14.3M 16.6M PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Q1 Year-Over-Year Comparison JANUARY FEBRUARY MARCH
PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Quarter-Over-Quarter Comparison % INCREASE Q4 TO Q1 COMPARISON 1M 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M Q Q Q Q Q Q Q Q 31.7M 28M 32.8M 30.7M 23.4M 31.1M 44.4M 26.4M APR - JUN Q2 2023 JUL - SEPT Q3 2023 JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 OCT - DEC Q4 2024
OVERALL PRODUCT CATEGORY LEADERS JANUARY 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Awards Bottles Coats Caps Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Bottles Awards Caps Lanyards Cups 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Mugs Tumblers Bottles Caps Towels Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Awards Bottles Towels Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Towels Bottles Notebooks Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Awards Caps Bottles Notebooks Towels 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Tumblers Mugs Caps Notebooks Awards Towels Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Tumblers Mugs Awards Caps Bottles Coats Notebooks 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Pens Shirts Tumblers Mugs Caps Awards Notebooks Bottles Coats JANUARY FEBRUARY FEBRUARY MARCH MARCH JANUARY FEBRUARY MARCH
PRODUCT RESEARCH Top 5 Products Viewed Globally Large Non-Woven Grocery Shopping Tote Bag Evans Manufacturing Item # 8010 SAGE # 50018 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Best Can Cooler Best Promotions USA LLC Item # 1000B SAGE # 68218 Non-Woven Grocery Tote Bag Evans Manufacturing Item # 8000 SAGE # 50018 Payson Non-Woven Mini Tote Bag Evans Manufacturing Item # 8315 SAGE # 50018
PRODUCT RESEARCH Top 10 Product Category Shi s by Percentage Quarter-Over-Quarter Comparison | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q TO Q PRODUCT CATEGORY INCREASES Sunscreen Seeds Visors Golf Tools Fans Balls Towels Sunglasses Flying Discs Medals 224% 178% 161% 134% 117% 103% 100% 100% 94% 89% Q TO Q PRODUCT CATEGORY DECREASES Ornaments Calendars Sweats Beanies Food Blankets Scarves Fireplaces Scrapers Sweaters 86% 57% 50% 46% 39% 34% 34% 34% 33% 32%
PRODUCT RESEARCH Top 10 Product Category Shi s by Percentage Year-Over-Year Comparison | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q TO Q PRODUCT CATEGORY INCREASES Travel Kits Matches Fans Massagers Stamps Displays Scrapers Beanies Gloves Mirrors 31% 23% 23% 20% 17% 15% 14% 13% 13% 10% Q TO Q PRODUCT CATEGORY DECREASES Eyeglasses Sweats Carafes Fanny Packs Envelopes Phone Accessories Utensils Wallets Beverages Inflatables 74% 46% 43% 39% 34% 33% 32% 30% 29% 28%
PRODUCT RESEARCH Top 50 Product Categories Year-Over-Year Comparison Q TO Q PRODUCT CATEGORY RANKINGS | | | | | | | | | | | | | | | | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | | | | | | | | | | | | | | | | | | | | | | | | | 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Bags Pens Shirts Tumblers Mugs Caps Awards Notebooks Bottles Towels Chargers Lanyards Coats Key Chains / Rings Cups Squeeze Toys Decals Backpacks Journals Coasters Hats Umbrellas Coolers Magnets Blankets Sunglasses Beverage Insulators Fans Socks Tablecloths Pins Banners Wristbands Speakers Flags Lip Balms Vests Balls Portfolios Glasses-Drinking Mats Flashlights Signs Mouse Pads Stu ed Animals Tags Flash Drives Hoodies Sticky Notes Openers Up 1 Down 1 Up 1 Down 1 Up 1 Down 1 Up 1 Up 5 Down 2 Down 1 Down 1 Down 1 Up 1 Down 2 Up 1 Down 1 Up 1 Down 1 Up 3 Down 1 Up 2 Down 2 Down 2 Up 8 Up 4 Up 1 Down 1 Down 3 Down 5 Up 1 Up 3 Down 4 Up 2 Up 2 Down 5 Up 1 Up 6 Down 5 Down 1 Up 1 Down 2 Down 4 Up 2 Down 1
60K 52K 65K 55K 66K JANUARY FEBRUARY MARCH 2% DECREASE 8% DECREASE 1% DECREASE 30K 35K 40K 45K 50K 55K 60K 65K 70K 59K 58K 45K 53K 54K 53K 57K SALES PRESENTATIONS Total Presentations Created by Distributors Q1 Year-Over-Year Comparison
164K 172K SALES PRESENTATIONS Total Presentations Created by Distributors Quarter-Over-Quarter Comparison % INCREASE Q4 TO Q1 COMPARISON 130K 135K 140K 145K 150K 155K 160K 165K 170K 175K Q Q Q Q Q Q Q Q 168K 137K 170K 166K 130K 165K APR - JUN Q2 2023 JUL - SEPT Q3 2023 JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 OCT - DEC Q4 2024
29K 28K PROJECTS Total Projects Created by Distributors Quarter-Over-Quarter Comparison 7K 9K 11K 13K 15K 17K 19K 21K 23K 25K 27K 29K 26K Q Q Q Q Q Q Q Q 27K 24K % INCREASE Q4 TO Q1 COMPARISON APR - JUN Q2 2023 JUL - SEPT Q3 2023 JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 OCT - DEC Q4 2024 30K 24K 29K
254K 246K 278K ORDER FORMS Total Order Forms Created by Distributors Quarter-Over-Quarter Comparison 100K 125K 150K 175K 200K 225K 250K 275K 300K % INCREASE Q4 TO Q1 COMPARISON Q Q Q Q Q Q Q Q 268K APR - JUN Q2 2023 JUL - SEPT Q3 2023 JAN - MAR Q1 2025 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 OCT - DEC Q4 2024 253K 284K 290K 256K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2025 Quick Technologies Inc.
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