GLOBAL STATISTICAL REPORT Q2 2023
INTRODUCTION Using data obtained through distributor activity in SAGE Total Access, this report focuses on the di erences in product research, sales presentations activity, projects, and order forms created and how those numbers compare to both the previous quarter and prior years. By using this data, we can see how the promotional products industry is faring.
1.03M 1.14M APRIL MAY JUNE 200K 400K 600K 800K 1M 1.2M 1.4M 1.6M 808K 906K 0% INCREASE 8% INCREASE 2% INCREASE 1.23M 1.23M 1.10M 732K 1.25M 2020 2021 2022 2023 1.25M 1.33M 1.25M PRODUCT RESEARCH Total Product Searches by Distributors Q2 Year-Over-Year Comparison
2% DECREASE Q1 TO Q2 COMPARISON OCT - DEC Q4 2021 JAN - MAR Q1 2022 2M 2.25M 2.5M 2.75M 3M 3.25M 3.5M 3.75M 4M JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 OCT - DEC Q4 2022 3.49M 2.88M 3.60M 3.70M 3.81M 2.99M JAN - MAR Q1 2023 APR - JUN Q2 2023 3.83M 3.90M PRODUCT RESEARCH Total Product Searches by Distributors Quarter-Over-Quarter Comparison
10.3M 10.7M 11.4M 10.1M 10.2M 10.7M APRIL MAY JUNE 6M 8M 10M 12M 14M 6.9M 7.2M 6.6M 21% DECREASE 17% DECREASE 33% INCREASE 8M 9.5M 14.3M 2020 2021 2022 2023 PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Q2 Year-Over-Year Comparison
PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Quarter-Over-Quarter Comparison 35% INCREASE Q1 TO Q2 COMPARISON 24M 25M 26M 27M 28M 29M 30M 31M 32M Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 29.64M 28.11M 27.25M 32.26M 34.63M 27.70M 31.72M 23.48M OCT - DEC Q4 2021 JAN - MAR Q1 2022 JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023
OVERALL PRODUCT CATEGORY LEADERS APRIL 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Caps 6 | Masks 7 | Tumblers 8 | Bottles 9 | Towels 10 | Awards APRIL 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Bottles 6 | Caps 7 | Tumblers 8 | Towels 9 | Awards 10 | Cups MAY 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Tumblers 5 | Caps 6 | Mugs 7 | Bottles 8 | Towels 9 | Masks 10 | Coolers MAY 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Bottles 5 | Mugs 6 | Caps 7 | Towels 8 | Tumblers 9 | Sunglasses 10 | Lanyards JUNE 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Caps 5 | Mugs 6 | Tumblers 7 | Towels 8 | Bottles 9 | Beverage Insulators 10 | Coolers JUNE 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Bottles 5 | Towels 6 | Mugs 7 | Caps 8 | Tumblers 9 | Lanyards 10 | Sunglasses APRIL 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Caps 7 | Bottles 8 | Towels 9 | Awards 10 | Lanyards MAY 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Tumblers 5 | Mugs 6 | Bottles 7 | Towels 8 | Caps 9 | Lanyards 10 | Awards JUNE 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Tumblers 5 | Mugs 6 | Bottles 7 | Caps 8 | Towels 9 | Lanyards 10 | Awards
BEST Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Koozie® Collapsible Can Kooler Koozie Group Item # 45081 SAGE # 57550 Non-Woven Grocery Tote Bag Evans Manufacturing Item # 8000 SAGE # 50018 USA Made 3/4” Full Color Lanyard Trident Promo Inc Item # USALANY34-S SAGE # 51211 PRODUCT RESEARCH Top 5 Products Viewed Globally Kolder Kaddy Neoprene Numo Item # KK SAGE # 66640
PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison Q1 TO Q2 2023 PRODUCT CATEGORY INCREASES | | | | | | | | | | Fans Cans/Tins Sunscreen Golf Tools Sunglasses Balls Water Flying Discs Shades/Sunshades Golf Kits 1 2 3 4 5 6 7 8 9 10 90% 84% 84% 83% 82% 82% 81% 81% 81% 80% Q1 TO Q2 2023 PRODUCT CATEGORY DECREASES | | | | | | | | | | Stu ed Animals Carving Boards Phone Accessories Organizers/Planners Socks Covers/Lids Coats/Jackets Pants Gloves Hoodies 1 2 3 4 5 6 7 8 9 10 -59% -58% -58% -58% -57% -56% -55% -53% -49% -45%
PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison Q2 2022 TO Q2 2023 PRODUCT CATEGORY INCREASES | | | | | | | | | | Phones Cans/Tins Keys Breath Fresheners Cleaners Massagers Ornaments Coloring Books Books Matches 1 2 3 4 5 6 7 8 9 10 50% 38% 37% 32% 30% 29% 28% 28% 28% 25% Q2 2022 TO Q2 2023 PRODUCT CATEGORY DECREASES | | | | | | | | | | Masks Cushions Travel Kits Sweaters Tank Tops Napkins Hand Sanitizers Uniforms Drinking Glasses Phone Accessories 1 2 3 4 5 6 7 8 9 10 -58% -33% -31% -29% -26% -25% -25% -24% -23% -23%
PRODUCT RESEARCH Top 50 Product Categories APRIL - JUNE | | | | | | | | | | | | | | | | | | | | | | | | | Bags Shirts Pens Tumbers Mugs Bottles Caps Towels Awards Lanyards Cups Notebooks Key Chains/Rings Coats/Jackets Decals/Stickers Backpacks Squeeze Toys Beverage Insulators Sunglasses Journals/Diaries Coolers Hats Fans Umbrellas Wristbands/Bracelets 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | | | | | | | | | | | | | | | | | | | | | | | | | Chargers Coasters Magnets Flags Tablecloths/Table Liners Balls Banners Blankets Lip Balms Portfolios/Padfolios Pins Speakers Glasses-Drinking Socks Signs Flash Drives Tents Tags Flashlights Stu ed Animals Calendars Mouse Pads Openers Vests Mats 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Up 1 Down 1 Down 1 Down 1 Up 1 Down 1 Up 1 Up 3 Up 4 Down 1 Up 7 Up 4 Down 7 Up 1 Up 3 Down 2 Down 1 Down 1 Up 2 Down 4 Up 3 Down 1 Up 1 Up 4 Up 2 Up 2 Up 3 Down 5 Down 3 Down 2 Up 3 Down 1 Up 7 Up 4 Up 3 Down 6 Up 7
57K 42K 47K 58K 55K APRIL MAY JUNE 5% DECREASE 2% INCREASE 2% DECREASE 25K 30K 35K 40K 45K 50K 55K 60K 65K 56K 55K 36K 55K 58K 55K 50K 2020 2021 2022 2023 SALES PRESENTATIONS Total Presentations Created by Distributors Q2 Year-Over-Year Comparison
177K 171K SALES PRESENTATIONS Total Presentations Created by Distributors Quarter-Over-Quarter Comparison 4% DECREASE Q1 TO Q2 COMPARISON 130K 135K 140K 145K 150K 155K 160K 165K 170K Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 167K 162K 134K 168K 176K 135K OCT - DEC Q4 2021 JAN - MAR Q1 2022 JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023
24K 21K PROJECTS Total Projects Created by Distributors Quarter-Over-Quarter Comparison 5K 7K 9K 11K 13K 15K 17K 19K 21K 23K 25K 27K 15K Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 16K 17K 8% INCREASE Q1 TO Q2 COMPARISON OCT - DEC Q4 2021 JAN - MAR Q1 2022 JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 27K 25K 20K
259K 259K 237K ORDER FORMS Total Order Forms Created by Distributors Quarter-Over-Quarter Comparison 100K 125K 150K 175K 200K 225K 250K 275K 300K 13% INCREASE Q1 TO Q2 COMPARISON Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 225K 219K OCT - DEC Q4 2021 JAN - MAR Q1 2022 JUL - SEPT Q3 2021 APR - JUN Q2 2022 JUL - SEPT Q3 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 278K 246K 234K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2023 Quick Technologies Inc.
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