SAGE Quarterly Report Q2 Global 2024

GLOBAL STATISTICAL REPORT Q2 2024

INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Total Access. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the promotional products industry.

1.23M 1.22M APRIL MAY JUNE 700K 800K 900K 1M 1.1M 1.2M 1.3M 1.4M 1.03M 1.14M 10% INCREASE 1% DECREASE 8% DECREASE 1.27M 1.20M 1.24M 1.1M 1.2M 1.32M 1.26M 1.10M PRODUCT RESEARCH Total Product Searches by Distributors Q2 Year-Over-Year Comparison

% DECREASE Q TO Q COMPARISON JUL - SEPT Q3 2022 OCT - DEC Q4 2022 2M 2.25M 2.5M 2.75M 3M 3.25M 3.5M 3.75M 4M APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 Q Q Q Q Q Q Q Q JUL - SEPT Q3 2023 3.8M 3M 3.9M 3.7M 3.7M 3M OCT - DEC Q4 2023 JAN - MAR Q1 2024 3.7M 3.8M PRODUCT RESEARCH Total Product Searches by Distributors Quarter-Over-Quarter Comparison

10.1M 11.4M 9.5M 7.9M 10.7M 14.3M 7M 9M 11M 13M 15M 17M 10.3M 10.7M 10.2M 27% DECREASE 0% DECREASE 43% DECREASE 5.8M 9.5M 8.2M PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Q2 Year-Over-Year Comparison APRIL MAY JUNE

PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON 24M 25M 26M 27M 28M 29M 30M 31M 32M 33M 34M Q Q Q Q Q Q Q Q 34.6M 27.7M 23.4M 31.7M 28M 32.8M 23.4M 30.7M JUL - SEPT Q3 2022 OCT - DEC Q4 2022 APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024

OVERALL PRODUCT CATEGORY LEADERS APRIL 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Bottles Caps Tumblers Towels Awards Cups 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Bottles Mugs Caps Towels Tumblers Sunglasses Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Bottles Towels Mugs Caps Tumblers Lanyards Sunglasses 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Bottles Caps Towels Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Caps Tumblers Towels Mugs Bottles Fans Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Bottles Towels Caps Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Bottles Towels Awards Notebooks 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Bottles Towels Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Caps Towels Bottles Awards Lanyards APRIL MAY MAY JUNE JUNE APRIL MAY JUNE

PRODUCT RESEARCH Top 5 Products Viewed Globally Best Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Koozie® Collapsible Can Cooler Koozie Group Item # 45081 SAGE # 57550 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 So -Touch Aluminum Pen w/ Stylus Nu Promo International Item # PE6214 SAGE # 67961 14" X 18" Polyester Drawstring Backpack Rivers Promo Inc. Item # 123915 SAGE # 68786

PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Fans Shades Sunscreen Flying Discs Shorts Ornaments Visors Towels Tents Golf Tools 111% 86% 67% 51% 45% 38% 34% 33% 32% 32% Q TO Q PRODUCT CATEGORY DECREASES Beanies Candles Sweats Sweaters Massagers Hoodies Seeds Masks Coats Envelopes 55% 37% 35% 32% 31% 30% 30% 29% 29% 29%

PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Sweaters Nail Files Medals Books Bandanas Uniforms Buckets Bookmarks Seeds Scrubs 35% 34% 32% 29% 25% 25% 24% 23% 22% 20% Q TO Q PRODUCT CATEGORY DECREASES Headphones Pads Organizers Masks Fanny Packs Phone Accessories Portfolios Shot Glasses Rulers Pennants 46% 29% 27% 26% 26% 25% 24% 24% 23% 22%

PRODUCT RESEARCH Top 50 Product Categories APRIL - JUNE | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Bags Shirts Pens Tumblers Mugs Caps Towels Bottles Awards Notebooks Lanyards Cups Fans Decals Key Chains / Rings Squeeze Toys Hats Backpacks Coolers Beverage Insulators Chargers Sunglasses Coats Umbrellas Journals Wristbands Magnets Coasters Flags Banners Balls Pins Blankets Tablecloths Lip Balms Speakers Signs Socks Portfolios Tags Vests Tents Glasses-Drinking Flashlights Flash Drives Mats Openers Stu ed Animals Calendars Mouse Pads Up 1 Up 1 Down 2 Up 2 Down 1 Down 1 Up 1 Up 1 Down 2 Up 1 Up 5 Down 2 Up 2 Down 2 Up 5 Down 3 Down 9 Down 5 Down 1 Up 1 Down 1 Up 2 Up 4 Down 4 Down 1 Up 1 Up 3 Up 1 Down 4 Up 3 Up 8 Down 5 Down 4 Up 4 Up 1 Down 3 Down 3 Down 3

58K 49K 55K 56K 56K APRIL MAY JUNE 7% INCREASE 3% DECREASE 12% DECREASE 30K 35K 40K 45K 50K 55K 60K 65K 70K 55K 48K 54K 58K 55K 59K 56K SALES PRESENTATIONS Total Presentations Created by Distributors Q2 Year-Over-Year Comparison

170K 168K SALES PRESENTATIONS Total Presentations Created by Distributors Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON 130K 135K 140K 145K 150K 155K 160K 165K 170K 175K Q Q Q Q Q Q Q Q 176K 176K 135K 164K 172K 137K JUL - SEPT Q3 2022 OCT - DEC Q4 2022 APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024

26K 27K PROJECTS Total Projects Created by Distributors Quarter-Over-Quarter Comparison 7K 9K 11K 13K 15K 17K 19K 21K 23K 25K 27K 29K 20K Q Q Q Q Q Q Q Q 24K 25K % INCREASE Q TO Q COMPARISON JUL - SEPT Q3 2022 OCT - DEC Q4 2022 APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 29K 28K 24K

278K 245K 259K ORDER FORMS Total Order Forms Created by Distributors Quarter-Over-Quarter Comparison 100K 125K 150K 175K 200K 225K 250K 275K 300K % INCREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q 234K JUL - SEPT Q3 2022 OCT - DEC Q4 2022 APR - JUN Q2 2024 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 254K 246K 268K 290K

SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2024 Quick Technologies Inc.

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