GLOBAL STATISTICAL REPORT Q2 2025
Welcome to the latest SAGE Global Statistical Report, your essential guide to understanding the pulse of the promotional products industry. As your dedicated partner, we believe that informed decisions lead to greater success. That's why each quarter, we meticulously analyze key data and trends from SAGE Workplace and SAGE Websites, providing you with unique insights into product research, sales activities, and overall market dynamics. Our goal with this report is to empower your business. By examining the collective activity within the SAGE community, we aim to help you identify emerging opportunities, refine your strategies, and ultimately, enhance your ability to serve your clients and grow your bottom line. We hope the data and analyses presented here inspire new ideas and reinforce your competitive edge in this ever-evolving industry.
DISTRIBUTOR PRODUCT SEARCHES IN SAGE WORKPLACE Q2 Comparison 2022 - 2025 Quarter-Over-Quarter Q3 2023 - Q2 2025 Month-Over-Month July 2024 - June 2025 DISTRIBUTOR PRODUCT SEARCH TRENDS 2022 1.2M 1.2M 1.3M 1.2M 1.3M 1.3M 1.1M 1.4M 1.2M 1.2M 1.2M 2023 April 2024 2025 May June Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 3.7M 3M 3.9M 3.7M 3.7M 3M 3.9M 3.8M 1.2M 1.3M 1.2M 1.3M 1M 744K 1.2M 1.3M 1.4M 1.4M 1.2M Jul-24 Aug-24 Sept-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 DECREASE Q1 2025 to Q2 2025 3% INCREASE Q2 2024 to Q2 2025 2% 2024 vs. 2025 APRIL: % INCREASE MAY: % DECREASE JUNE: % INCREASE 1.2M 1.2M
Month-Over-Month July 2024 - June 2025 Quarter-Over-Quarter Q3 2023 - Q2 2025 Q2 Comparison 2022 - 2025 END-USER PRODUCT SEARCH TRENDS 2022 10.1M 8M 9.5M 14.3M 5.8M 9.5M 8.2M 14.8M 17.7M 23.5M 11.4M 10.7M 2023 April 2024 2025 May June 9.4M 11.9M 9.7M 8.9M 8.2M 9.3M 13.5M 14.3M 16.6M 14.8M 17.7M 23.5M Jul-24 Aug-24 Sept-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 28.1M 32.8M 30.7M 23.5M 31.1M 26.4M 44.4M 55.9M INCREASE Q1 2025 to Q2 2025 26% INCREASE Q2 2024 to Q2 2025 138% 2024 vs. 2025 APRIL: % INCREASE MAY: % INCREASE JUNE: % INCREASE
Top Increases – Q1 2025 vs Q2 2025 Top Increases – Q2 2024 vs Q2 2025 Top Decreases – Q1 2025 vs Q2 2025 Top Decreases – Q2 2024 vs Q2 2025 Most Viewed Products - Q2 2025 DISTRIBUTOR PRODUCT SEARCH TRENDS Fans Flying Discs Tattoos Golf Kits Shorts 100% 63% 49% 39% 38% Co ee Rubber Ducks Displays Keys Mirrors 23% 22% 20% 20% 18% Beanies Sweats Stamps Massagers Gloves 59% 45% 34% 34% 33% Sweats Fanny Packs Inflatables Beverages Phone Accessories 54% 41% 39% 36% 31% BEST Can Cooler Best Promotions USA LLC Item # 1000B • SAGE # 68218 5.5 Oz. Cotton Canvas Tote Bag Evans Manufacturing Item # 8405 • SAGE # 50018 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 • SAGE # 50018 Javalina™ Executive Pen Hub Item # 321 • SAGE # 50033 20 Oz. Everest Stainless Steel Insulated Tumbler Evans Manufacturing Item # 4750 • SAGE # 50018
DISTRIBUTOR PRODUCT SEARCH TRENDS APRIL 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Bottles Towels Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Caps Towels Bottles Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Towels Bottles Notebooks Awards APRIL APRIL MAY 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Bottles Towels Caps Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Bottles Towels Awards Notebooks 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Caps Tumblers Towels Mugs Bottles Fans Notebooks MAY MAY JUNE 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Bottles Caps Towels Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Caps Tumblers Towels Mugs Bottles Fans Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Caps Tumblers Towels Mugs Fans Bottles Notebooks JUNE JUNE
DISTRIBUTOR PRODUCT SEARCH TRENDS Q TO Q PRODUCT CATEGORY RANKINGS | | | | | | | | | | | | | | | | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Bags Shirts Pens Caps Tumblers Towels Mugs Bottles Notebooks Fans Awards Decals Lanyards Key Chains / Rings Cups Hats Squeeze Toys Chargers Backpacks Coolers Sunglasses Coats Beverage Insulators Umbrellas Journals Up 2 Down 1 Up 1 Down 2 Up 1 Up 3 Down 2 Up 2 Down 2 Up 1 Down 3 Up 1 Down 1 Up 3 Down 1 Down 1 Up 1 Up 1 Down 3 | | | | | | | | | | | | | | | | | | | | | | | | | 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Coasters Magnets Wristbands Tablecloths Banners Blankets Speakers Flags Balls Pins Socks Lip Balms Vests Signs Glasses-Drinking Porfolios Mats Tents Stu ed Animals Flashlights Openers Tags Mouse Pads Flash Drives Sticky Notes Up 2 Down 2 Up 5 Up 2 Up 4 Down 4 Down 3 Down 3 Up 2 Down 2 Up 3 Down 2 Up 3 Down 2 Up 4 Down 1 Up 4 Down 1 Up 1 Down 7 Up 2 Down 4 Up 5
DISTRIBUTOR SAGE WORKPLACE USAGE TRENDS % DECREASE Q2 2024 to Q2 2025 % DECREASE Q1 2025 to Q2 2025 % INCREASE Q2 2024 to Q2 2025 % INCREASE Q1 2025 to Q2 2025 PROJECTS CREATED BY DISTRIBUTORS ORDER FORMS CREATED BY DISTRIBUTORS Q2 Comparison 2022 - 2025 Quarter-Over-Quarter Q3 2023 - Q2 2025 Quarter-Over-Quarter Q3 2023 - Q2 2025 Quarter-Over-Quarter Q3 2023 - Q2 2025 2022 2023 April 2024 2025 May June 58K 57K 56K 55K 58K 55K 60K 56K 48K 57K 51K 49K Q3 2023 170K Q4 2023 138K Q1 2024 173K Q2 2024 164K Q3 2024 166K Q4 2024 131K Q1 2025 166K Q2 2025 158K Q3 2023 268K Q4 2023 247K Q1 2024 254K Q2 2024 290K Q3 2024 285K Q4 2024 253K Q1 2025 256K Q2 2025 280K Q3 2023 26K Q4 2023 24K Q1 2024 28K Q2 2024 29K Q3 2024 29K Q4 2024 24K Q1 2025 30K Q2 2025 31K SALES PRESENTATIONS CREATED BY DISTRIBUTORS SALES PRESENTATIONS CREATED BY DISTRIBUTORS
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2025 Quick Technologies Inc.
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