SAGE Quarterly Report Q3 Global 2024

GLOBAL STATISTICAL REPORT Q3 2024

INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Total Access. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the promotional products industry.

1.4M 1.2M JULY AUGUST SEPTEMBER 700K 800K 900K 1M 1.1M 1.2M 1.3M 1.4M 1.2M 1.1M 10% INCREASE 6% DECREASE NO CHANGE 1.3M 1.1M 1.1M 1.1M 1M 1.2M 1.2M 1.1M PRODUCT RESEARCH Total Product Searches by Distributors Q3 Year-Over-Year Comparison

NO CHANGE Q TO Q COMPARISON OCT - DEC Q4 2022 JAN - MAR Q1 2023 2M 2.25M 2.5M 2.75M 3M 3.25M 3.5M 3.75M 4M JUL - SEPT Q3 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 Q Q Q Q Q Q Q Q OCT - DEC Q4 2023 2.9M 3.9M 3.7M 3.7M 3M 3.8M JAN - MAR Q1 2024 APR - JUN Q2 2024 3.7M 3.7M PRODUCT RESEARCH Total Product Searches by Distributors Quarter-Over-Quarter Comparison

10M 11.9M 8.2M 10.4M 12.7M 9.5M 3M 5M 7M 9M 11M 13M 9.6M 10.1M 9.9M 9% DECREASE 45% INCREASE 3% INCREASE 9.4M 11.9M 9.7M PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Q3 Year-Over-Year Comparison JULY AUGUST SEPTEMBER

PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Quarter-Over-Quarter Comparison % INCREASE Q TO Q COMPARISON 24M 25M 26M 27M 28M 29M 30M 31M 32M 33M 34M Q Q Q Q Q Q Q Q 27.7M 23.4M 31.7M 28M 32.8M 30.7M 31.1M 23.4M OCT - DEC Q4 2022 JAN - MAR Q1 2023 JUL - SEPT Q3 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024

OVERALL PRODUCT CATEGORY LEADERS JULY 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Bottles Tumblers Caps Towels Awards Cups 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Bottles Caps Coats Towels Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Bottles Coats Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Bottles Coats Lanyards Towels 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Caps Coats Bottles Notebooks Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Bottles Caps Towels Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Bottles Towels Notebooks Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Bottles Towels Caps Lanyards Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Caps Mugs Towels Bottles Lanyards Notebooks JULY AUGUST AUGUST SEPTEMBER SEPTEMBER JULY AUGUST SEPTEMBER

PRODUCT RESEARCH Top 5 Products Viewed Globally Best Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Koozie® Collapsible Can Cooler Koozie Group Item # 45081 SAGE # 57550 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Ombre Rose Gold So Touch Metal Pen Empire Pen Item # ST-24 SAGE # 66368 So -Touch Aluminum Pen w/ Stylus Nu Promo International Item # PE6214 SAGE # 67961

PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Ornaments Beanies Scarves Food Scrapers Calendars Sweats Candles Blankets Travel Kits 185% 156% 64% 62% 62% 53% 43% 37% 36% 35% Q TO Q PRODUCT CATEGORY DECREASES Sunscreens Seeds Flying Discs Visors Inflatables Sunglasses Fanny Packs Golf Kits Bandanas Shorts 61% 39% 39% 39% 35% 33% 32% 29% 28% 27%

PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Cleaners Rubber Ducks Massagers Balloons Medals Vests Chargers Bandanas Scarves Ponchos 35% 28% 27% 26% 22% 19% 18% 17% 15% 13% Q TO Q PRODUCT CATEGORY DECREASES Fanny Packs Lighters Keys Eyeglasses Cases Cans Organizers Chairs First Aid Kits Wallets 42% 39% 35% 27% 24% 24% 24% 23% 23% 23%

PRODUCT RESEARCH Top 50 Product Categories JULY - SEPTEMBER | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Bags Shirts Pens Tumblers Mugs Caps Bottles Towels Notebooks Lanyards Awards Decals Cups Coats Squeeze Toys Chargers Key Chains / Rings Backpacks Fans Coolers Blankets Umbrellas Bevarage Insulators Coasters Hats Journals Magnets Wristbands Banners Flags Tablecloths Sunglasses Socks Speakers Calendars Pins Vests Lip Balms Signs Balls Portfolios Flashlights Glasses-Drinking Tags Tents Mouse Pads Mats Stu ed Animals Flash Drives Pencils Up 1 Down 1 Up 1 Down 1 Up 2 Down 1 Down 1 Up 2 Down 2 Up 5 Down 1 Down 1 Up 6 Up 2 Down 1 Up 4 Down 5 Down 1 Up 2 Down 7 Down 3 Up 2 Down 2 Up 5 Down 2 Up 12 Up 1 Up 5 Down 3 Down 6 Down 1 Down 3 Down 2 Up 2 Down 6 Up 1

63K 58K 54K 58K 59K JULY AUGUST SEPTEMBER 6% INCREASE 8% DECREASE 4% DECREASE 30K 35K 40K 45K 50K 55K 60K 65K 70K 59K 53K 54K 51K 50K 53K 66K SALES PRESENTATIONS Total Presentations Created by Distributors Q3 Year-Over-Year Comparison

137K 170K SALES PRESENTATIONS Total Presentations Created by Distributors Quarter-Over-Quarter Comparison % INCREASE Q TO Q COMPARISON 130K 135K 140K 145K 150K 155K 160K 165K 170K 175K Q Q Q Q Q Q Q Q 135K 168K 176K 165K 164K 172K OCT - DEC Q4 2022 JAN - MAR Q1 2023 JUL - SEPT Q3 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024

24K 26K PROJECTS Total Projects Created by Distributors Quarter-Over-Quarter Comparison 7K 9K 11K 13K 15K 17K 19K 21K 23K 25K 27K 29K 25K Q Q Q Q Q Q Q Q 20K 27K NO CHANGE Q TO Q COMPARISON OCT - DEC Q4 2022 JAN - MAR Q1 2023 JUL - SEPT Q3 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 29K 29K 28K

268K 278K 234K ORDER FORMS Total Order Forms Created by Distributors Quarter-Over-Quarter Comparison 100K 125K 150K 175K 200K 225K 250K 275K 300K % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q 245K OCT - DEC Q4 2022 JAN - MAR Q1 2023 JUL - SEPT Q3 2024 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 290K 254K 246K 284K

SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2024 Quick Technologies Inc.

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