SAGE Quarterly Report Q4 2023

GLOBAL STATISTICAL REPORT Q4 2023

INTRODUCTION Using data obtained through distributor activity in SAGE Total Access, this report focuses on the di erences in product research, sales presentations activity, projects, and order forms created and how those numbers compare to both the previous quarter and prior years. By using this data, we can see how the promotional products industry is faring.

1.0M 719K OCTOBER NOVEMBER DECEMBER 700K 800K 900K 1M 1.0M 1.1M 1.2M 1.3M 910K 642K 8% INCREASE 10% INCREASE 3% INCREASE 1.0M 737K 1.1M 1.0M 1.2M 2020 2021 2022 2023 1.3M 1.1M 757K PRODUCT RESEARCH Total Product Searches by Distributors Q4 Year-Over-Year Comparison

13% DECREASE Q3 TO Q4 COMPARISON APR - JUN Q2 2022 JUL - SEPT Q3 2022 2M 2.25M 2.5M 2.75M 3M 3.25M 3.5M 3.75M 4M JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 APR - JUN Q2 2023 3.60M 3.70M 3.81M 2.99M 3.90M 3.83M JUL - SEPT Q3 2023 OCT - DEC Q4 2023 3.17M 3.66M PRODUCT RESEARCH Total Product Searches by Distributors Quarter-Over-Quarter Comparison

9.9M 10.1M 9.9M 9.6M 8.0M 8.1M OCTOBER NOVEMBER DECEMBER 6M 8M 10M 12M 14M 8.3M 7.9M 7.7M 6% DECREASE 0% DECREASE 73% INCREASE 9.0M 9.9M 14.0M 2020 2021 2022 2023 PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Q4 Year-Over-Year Comparison

PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Quarter-Over-Quarter Comparison 17% INCREASE Q3 TO Q4 COMPARISON 24M 25M 26M 27M 28M 29M 30M 31M 32M Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 27.25M 32.26M 34.63M 27.70M 23.48M 31.72M 32.85M 28.09M APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023

OVERALL PRODUCT CATEGORY LEADERS OCTOBER 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Caps 8 | Bottles 9 | Blankets 10 | Masks OCTOBER 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Coats 6 | Tumblers 7 | Caps 8 | Bottles 9 | Blankets 10 | Awards NOVEMBER 2021 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Caps 8 | Blankets 9 | Bottles 10 | Calendars NOVEMBER 2022 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Caps 8 | Blankets 9 | Awards 10 | Bottles DECEMBER 2021 DECEMBER 2022 OCTOBER 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumbers 6 | Coats 7 | Caps 8 | Blankets 9 | Awards 10 | Bottles NOVEMBER 2023 DECEMBER 2023 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Coats 6 | Tumblers 7 | Caps 8 | Bottles 9 | Masks 10 | Awards 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Bottles 8 | Caps 9 | Awards 10 | Lanyards 1 | Bags 2 | Shirts 3 | Pens 4 | Mugs 5 | Tumblers 6 | Coats 7 | Blankets 8 | Awards 9 | Caps 10 | Bottles 1 | Bags 2 | Shirts 3 | Pens 4 | Tumblers 5 | Mugs 6 | Coats 7 | Awards 8 | Caps 9 | Bottles 10 | Notebooks

PRODUCT RESEARCH Top 5 Products Viewed Globally Stanley Quencher H2.O FlowState™ Tumbler 30 Oz. PCNA Item # 1603-02 SAGE # 52344 11 Oz. Traditional Co ee Mug BEL Promo Item # A7102 SAGE # 67337 Stanley Quencher H2.O FlowState™ Tumbler 40 Oz. PCNA Item # 1603-01 SAGE # 52344 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Maxim 40 Oz. Vacuum Insulated Stainless Steel Mug Ariel Premium Supply Inc Item # DMU-MX23 SAGE # 60462

PRODUCT RESEARCH Top 10 Product Category Shi s Quarter-Over-Quarter Comparison | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q3 TO Q4 2023 PRODUCT CATEGORY INCREASES Beanies Ornaments Scrapers Sweaters Scarves Gloves Coats Hoodies Calendars Food 99% 96% 60% 58% 50% 47% 45% 43% 32% 32% Q3 TO Q4 2023 PRODUCT CATEGORY DECREASES Fans Golf Tools Shades Golf Kits Tattoos Flying Discs Visors Tents Suntan Lotions Towels 69% 67% 66% 63% 59% 59% 58% 57% 56% 55%

PRODUCT RESEARCH Top 10 Product Category Shi s Year-Over-Year Comparison | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 Q4 2022 TO Q4 2023 PRODUCT CATEGORY INCREASES Books Water Ribbons Co ee Fans Carabiners Chargers Helmets Seeds Wines 68% 59% 47% 43% 40% 39% 35% 29% 23% 22% Q4 2022 TO Q4 2023 PRODUCT CATEGORY DECREASES Straws Phone Accessories Masks Hoodies Picture Frames Covers Drinking Glasses Tags Fanny Packs Portfolios 32% 30% 30% 24% 20% 20% 18% 16% 16% 13%

PRODUCT RESEARCH Top 50 Product Categories OCTOBER - DECEMBER | | | | | | | | | | | | | | | | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | | | | | | | | | | | | | | | | | | | | | | | | | 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Bags Shirts Pens Mugs Tumblers Coats Caps Awards Blankets Bottles Chargers Notebooks Lanyards Backpacks Journals Cups Calendars Key Chains/Rings Decals Squeeze Toys Towels Coolers Coasters Umbrellas Magnets Hats Beanies Socks Ornaments Hoodies Speakers Beverage Insulators Vests Portfolios Banners Wristbands Tablecloths Flashlights Pins Drinking Glasses Lip Balms Mouse Pads Gloves Sunglasses Flags Flash Drives Stu ed Animals Signs Mats Cards Up 6 Up 2 Up 11 Down 4 Up 10 Down 1 Down 4 Up 3 Up 4 Down 3 Up 16 Down 2 Down 5 Down 5 Down 13 Up 2 Down 1 Up 1 Up 36 Up 10 Up 36 Up 22 Up 3 Down 14 Up 16 Up 1 Down 6 Down 8 Down 6 Up 3 Down 3 Down 2 Up 4 Up 30 Down 14 Down 13 Down 3 Up 3 Down 4 Down 2 Up 7

48K 46K 30K 49K 32K OCTOBER NOVEMBER DECEMBER 4% INCREASE 2% INCREASE 3% INCREASE 30K 35K 40K 45K 50K 55K 60K 65K 70K 30K 31K 53K 54K 56K 58K 48K 2020 2021 2022 2023 SALES PRESENTATIONS Total Presentations Created by Distributors Q4 Year-Over-Year Comparison

176K 135K SALES PRESENTATIONS Total Presentations Created by Distributors Quarter-Over-Quarter Comparison 19% DECREASE Q3 TO Q4 COMPARISON 130K 135K 140K 145K 150K 155K 160K 165K 170K Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 162K 176K 171K 137K 170K 168K APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023

25K 20K PROJECTS Total Projects Created by Distributors Quarter-Over-Quarter Comparison 5K 7K 9K 11K 13K 15K 17K 19K 21K 23K 25K 27K 21K Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 17K 24K 9% DECREASE Q3 TO Q4 COMPARISON APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 24K 26K 27K

246K 234K 219K ORDER FORMS Total Order Forms Created by Distributors Quarter-Over-Quarter Comparison 100K 125K 150K 175K 200K 225K 250K 275K 300K 9% DECREASE Q3 TO Q4 COMPARISON Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 259K 259K APR - JUN Q2 2022 JUL - SEPT Q3 2022 JAN - MAR Q1 2022 OCT - DEC Q4 2022 JAN - MAR Q1 2023 APR - JUN Q2 2023 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 246K 268K 278K

SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2024 Quick Technologies Inc.

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