GLOBAL STATISTICAL REPORT Q4 2024
INDUSTRY TRENDS IN PROMOTIONAL PRODUCTS This report analyzes data from distributor activity in SAGE Workplace. We'll dive into product research, sales presentations, projects, and order forms to identify trends compared to the previous quarter and past years. By examining this data, we can gain valuable insights into the current state of the promotional products industry.
1.1M 737K OCTOBER NOVEMBER DECEMBER 700K 800K 900K 1M 1.1M 1.2M 1.3M 1.4M 1M 718K 3% INCREASE 4% DECREASE 6% INCREASE 1.1M 702K 1.2M 1.1M 1.2M 1.3M 1M 744K PRODUCT RESEARCH Total Product Searches by Distributors Q4 Year-Over-Year Comparison
% DECREASE Q TO Q COMPARISON JAN - MAR Q1 2023 APR - JUN Q2 2023 2M 2.25M 2.5M 2.75M 3M 3.25M 3.5M 3.75M 4M OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 Q Q Q Q Q Q Q Q JAN - MAR Q1 2024 3.9M 3.7M 3.7M 3M 3.8M 3.7M APR - JUN Q2 2024 JUL - SEPT Q3 2024 3M 3.7M PRODUCT RESEARCH Total Product Searches by Distributors Quarter-Over-Quarter Comparison
9.6M 9.9M 9.8M 8.9M 8.1M 14M 4M 6M 8M 10M 12M 14M 9.9M 10.1M 8M NO CHANGE 17% DECREASE 34% DECREASE 8.9M 8.1M 9.3M PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Q4 Year-Over-Year Comparison OCTOBER NOVEMBER DECEMBER
PRODUCT RESEARCH Total End Buyer Searches on Distributors’ Websites Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON 14M 16M 18M 20M 22M 24M 26M 28M 30M 32M 34M Q Q Q Q Q Q Q Q 23.4M 31.7M 28M 32.8M 30.7M 23.3M 26.4M 31.1M JAN - MAR Q1 2023 APR - JUN Q2 2023 OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024
OVERALL PRODUCT CATEGORY LEADERS OCTOBER 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Coats Tumblers Caps Bottles Blankets Awards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Blankets Awards Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Bottles Caps Awards Lanyards 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Coats Awards Caps Bottles Notebooks 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Awards Notebooks Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Blankets Awards Caps Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Blankets Awards Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Blankets Awards Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Coats Awards Blankets Bottles OCTOBER NOVEMBER NOVEMBER DECEMBER DECEMBER OCTOBER NOVEMBER DECEMBER
PRODUCT RESEARCH Top 5 Products Viewed Globally Best Coolie Best Promotions USA LLC Item # 1000B SAGE # 68218 Lip Balm with Natural Beeswax Moisturizer Mixie Item # USALB SAGE # 63952 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 SAGE # 50018 Slate Cheese Board Set Evans Manufacturing Item # 2350 SAGE # 50018 14 Oz. Powder Coated Stainless Steel Camping Mug Evans Manufacturing Item # 4759 SAGE # 50018
PRODUCT RESEARCH Top 10 Product Category Shi s by Percentage Quarter-Over-Quarter Comparison | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Ornaments Beanies Sweaters Scrapers Gloves Hoodies Coats Candles Blankets Calendars 97% 82% 49% 48% 44% 36% 34% 23% 22% 20% Q TO Q PRODUCT CATEGORY DECREASES Fans Flying Discs Golf Tools Shades Tattoos Sunscreen Towels Tents Balloons Balls 67% 60% 59% 58% 54% 53% 53% 50% 50% 49%
PRODUCT RESEARCH Top 10 Product Category Shi s by Percentage Year-Over-Year Comparison | | | | | | | | | | | | | | | | | | | | Q TO Q PRODUCT CATEGORY INCREASES Fireplaces Cables Massagers Bandanas Golf Tools Displays Fans Uniforms Caps Tags 74% 54% 46% 29% 19% 17% 16% 15% 13% 13% Q TO Q PRODUCT CATEGORY DECREASES Fanny Packs Seeds Phone Accessories Ribbons Sweats Portfolios First Aid Kits Binders Candy Headbands 37% 31% 31% 28% 28% 24% 23% 22% 20% 19%
PRODUCT RESEARCH Top 50 Product Categories Year-Over-Year Comparison Q TO Q PRODUCT CATEGORY RANKINGS | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Bags Shirts Pens Mugs Tumblers Coats Caps Awards Blankets Bottles Notebooks Chargers Lanyards Decals Backpacks Cups Key Chains / Rings Squeeze Toys Calendars Towels Journals Coolers Coasters Socks Umbrellas Hats Speakers Beanies Vests Magnets Ornaments Wristbands Beverage Insulators Hoodies Banners Pins Tablecloths Glasses-Drinking Flags Mats Mouse Pads Flashlights Portfolios Lip Balms Sunglasses Tags Gloves Stu ed Animals Fans Flash Drives Up 1 Down 1 Up 5 Down 1 Up 1 Up 2 Down 2 Up 1 Down 6 Up 4 Down 1 Up 4 Down 1 Up 4 Down 5 Down 2 Up 4 Down 1 Down 4 Up 3 Up 2 Up 6 Up 9 Up 1 Down 4 Down 9 Down 3 Down 1 Up 6 Down 4 Down 1 Up 8 Down 4
48K 48K 31K 44K 30K OCTOBER NOVEMBER DECEMBER 3% DECREASE 9% DECREASE 3% DECREASE 30K 35K 40K 45K 50K 55K 60K 65K 70K 31K 30K 53K 56K 58K 56K 48K SALES PRESENTATIONS Total Presentations Created by Distributors Q4 Year-Over-Year Comparison
172K 137K SALES PRESENTATIONS Total Presentations Created by Distributors Quarter-Over-Quarter Comparison % DECREASE Q TO Q COMPARISON 130K 135K 140K 145K 150K 155K 160K 165K 170K 175K Q Q Q Q Q Q Q Q 176K 170K 168K 130K 165K 164K JAN - MAR Q1 2023 APR - JUN Q2 2023 OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024
28K 24K PROJECTS Total Projects Created by Distributors Quarter-Over-Quarter Comparison 7K 9K 11K 13K 15K 17K 19K 21K 23K 25K 27K 29K 27K Q Q Q Q Q Q Q Q 25K 26K % DECREASE Q TO Q COMPARISON JAN - MAR Q1 2023 APR - JUN Q2 2023 OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 24K 29K 29K
246K 268K 245K ORDER FORMS Total Order Forms Created by Distributors Quarter-Over-Quarter Comparison 100K 125K 150K 175K 200K 225K 250K 275K 300K % DECREASE Q TO Q COMPARISON Q Q Q Q Q Q Q Q 278K JAN - MAR Q1 2023 APR - JUN Q2 2023 OCT - DEC Q4 2024 JUL - SEPT Q3 2023 OCT - DEC Q4 2023 JAN - MAR Q1 2024 APR - JUN Q2 2024 JUL - SEPT Q3 2024 284K 290K 254K 253K
SAGE is the leading provider of information, marketing, and business management solutions to the promotional products industry. SAGE is also the exclusive technology provider for members of the Promotional Products Association International (PPAI), the industry's non-profit association as well as Promotional Products Professionals of Canada (PPPC), Canada's non-profit association. For more information, please visit www.sageworld.com or call 800.925.7243. Brought to you by SAGE®. Copyright © 2025 Quick Technologies Inc.
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