GLOBAL STATISTICAL REPORT Q4 2025
Welcome to the latest SAGE Global Statistical Report, your essential guide to understanding the pulse of the promotional products industry. As your dedicated partner, we believe that informed decisions lead to greater success. That's why each quarter, we present key data and trends from SAGE Workplace and SAGE Websites, providing you with unique insights into product research, sales activities, and overall market dynamics. Our goal with this report is to empower your business. By examining the collective activity within the SAGE community, we aim to help you identify emerging opportunities, refine your strategies, and ultimately, enhance your ability to serve your clients and grow your bottom line. We hope the data presented here inspires new ideas and reinforces your competitive edge in this ever-evolving industry.
DISTRIBUTOR PRODUCT SEARCHES IN SAGE WORKPLACE Q4 Comparison 2022 - 2025 Quarter-Over-Quarter Q1 2024 - Q4 2025 DISTRIBUTOR PRODUCT SEARCH TRENDS 2022 1.2M 1.2M 1M 702K 1.2M 1M 744K 1.3M 1M 792K 737K 2023 2024 2025 October November December Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025Q3 2025 3.9M 3.7M 3.7M 3M 3.9M 3.9M 3.8M DECREASE Q3 2025 to Q4 2025 18% INCREASE Q4 2024 to Q4 2025 3% 2024 vs. 2025 OCTOBER: 4% INCREASE NOVEMBER: 1% DECREASE DECEMBER: 6% INCREASE 1M Month-Over-Month January 2025 - December 2025 Jul-25 Aug-25 Sept-25 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 1.2M 1.3M 1.4M 1.4M 1.2M 1.2M 1.2M 1.2M 1.2M Q4 2025 3.1M Oct-25 Nov-25 Dec-25 1.3M 1 M 793K
Month-Over-Month January 2024 - December 2025 Quarter-Over-Quarter Q1 2024 - Q4 2025 Q4 Comparison 2022 - 2025 END-USER PRODUCT SEARCH TRENDS 2022 9.6M 8.9M 9.8M 14M 8.9M 8.1M 9.3M 8.1M 12.6M 7M 9.9M 8.1M 2023 2024 2025 Q3 2025 54.2M 13.5M 14.3M 16.6M 14.8M 17.7M 23.5M 21.7M 17.9M 14.7M Jul-25 Aug-25 Sept-25 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 30.7M 23.5M 31.1M 26.4M 44.4M 55.9M DECREASE Q3 2025 to Q4 2025 40% INCREASE Q4 2024 to Q4 2025 22% 2024 vs. 2025 OCTOBER: 41% INCREASE NOVEMBER: 55% INCREASE DECEMBER: 24% DECREASE October November December Q4 2025 32.3M Oct-25 Nov-25 Dec-25 12.5M 12.6M 7 M
Top Increases – Q3 2025 vs Q4 2025 Top Increases – Q4 2024 vs Q4 2025 Top Decreases – Q3 2025 vs Q4 2025 Top Decreases – Q4 2024 vs Q4 2025 Most Viewed Products - Q4 2025 DISTRIBUTOR PRODUCT SEARCH TRENDS Beanies Hoodies Ornaments Mugs 18% 15% 11% 4% Seeds First Aid Kits Hand Sanitizers Notebooks Fans 14% 12% 11% 10% 9% Fans Golf Tools Coolers Umbrellas Sunscreen 70% 61% 53% 53% 52% Cards Boxes Headphones Organizers Plaques 48% 48% 45% 45% 44% Non-Woven Grocery Tote Bag Evans Manufacturing Item # 8000 • SAGE # 50018 20 Oz. Everest Stainless Steel Insulated Tumbler Evans Manufacturing Item # 4750 • SAGE # 50018 32 Oz. Oasis Insulated Water Bottle HydraPeak Item # HP-OASIS-32 • SAGE # 52769 Gardena Velvet-Touch VC Stylus Pen Evans Manufacturing Item # 7327 • SAGE # 50018 Large Non-Woven Grocery Shopping Tote Bag Evans Manufacturing Item # 8010 • SAGE # 50018
DISTRIBUTOR PRODUCT SEARCH TRENDS OCTOBER 2023 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Blankets Awards Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Caps Coats Awards Blankets Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Caps Lanyards Socks Notebooks Squeeze Toys OCTOBER 2024 OCTOBER 2025 NOVEMBER 2023 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Blankets Awards Caps Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Blankets Awards Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Caps Notebooks Coats Awards Decals NOVEMBER 2024 NOVEMBER 2025 DECEMBER 2023 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Coats Awards Caps Bottles Notebooks 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Mugs Tumblers Coats Caps Awards Notebooks Bottles 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | Bags Shirts Pens Tumblers Mugs Lanyards Caps Notebooks Coats Squeeze Toys DECEMBER 2024 DECEMBER 2025
DISTRIBUTOR PRODUCT SEARCH TRENDS Q4 2024 TO Q4 2025 PRODUCT CATEGORY RANKINGS | | | | | | | | | | | | | | | | | | | | | | | | | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Bags Shirts Pens Mugs Tumblers Caps Notebooks Awards Coats Bottles Decals Key Chains / Rings Blankets Backpacks Towels Lanyards Chargers Squeeze Toys Cups Journals Coasters Hats Magnets Hoodies Pins Up 1 Up 4 Down 3 Up 3 Up 5 Down 4 Up 1 Up 5 Down 3 Down5 Down 3 Up 1 Up 2 Up 4 Up 7 Up 10 Up 11 | | | | | | | | | | | | | | | | | | | | | | | | | 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Banners Coolers Umbrellas Tablecloths Beverage Insulators Socks Wristbands Calendars Vests Portfolios Speakers Fans Flags Flashlights Mouse Pads Lip Balms Beanies Sunglasses Stu ed Animals Ornaments Glasses-Drinking Signs Tags Flash Drives Mats Up 9 Down 5 Down 3 Up 8 Up 3 Down 7 Down 14 Down 5 Up 8 Down 9 Up 12 Up 1 Up 3 Up 1 Up 3 Down 14 Up 2 Up 5 Down 14 Down 8 Up 4 Down 2 Up 1 Down 10
DISTRIBUTOR SAGE WORKPLACE USAGE TRENDS 5% DECREASE Q4 2024 to Q4 2025 20% DECREASE Q3 2025 to Q4 2025 14% DECREASE Q3 2025 to Q4 2025 12% DECREASE Q3 2025 to Q4 2025 PROJECTS CREATED BY DISTRIBUTORS ORDER FORMS CREATED BY DISTRIBUTORS Q4 Comparison 2022 - 2025 Quarter-Over-Quarter Q1 2024 - Q4 2025 Quarter-Over-Quarter Q1 2024 - Q4 2025 Quarter-Over-Quarter Q1 2024 - Q4 2025 2022 2023 2024 2025 56K 48K 31K 58K 49K 31K 56K 44K 30K 54K 42K 31K Q3 2025 161K Q1 2024 173K Q2 2024 164K Q3 2024 166K Q4 2024 131K Q1 2025 166K Q2 2025 158K Q3 2025 275K Q1 2024 254K Q2 2024 290K Q3 2024 285K Q4 2024 253K Q1 2025 256K Q2 2025 280K Q3 2025 29K Q1 2024 28K Q2 2024 29K Q3 2024 29K Q4 2024 24K Q1 2025 30K Q2 2025 31K SALES PRESENTATIONS CREATED BY DISTRIBUTORS SALES PRESENTATIONS CREATED BY DISTRIBUTORS October November December Q4 2025 128K Q4 2025 25K Q4 2025 240K
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