Putting the “Me” in Media Generations Z and Alpha have grown up with the internet in a way that no other generations ever have. These young people live their lives in the “real world” and online simultaneously, and they consumemore digital content than anyone else. of teens expect to discover new music or artists through social media in 2022. 70% of teens and young adults expect to see more video game trends in 2022. 40% Source: 2022 Instagram Trend Report
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