Nostalgia Reigns Supreme Scroll through your feed on Instagram or TikTok and it won’t be long before you come across content that’s soaked in nostalgia for the late 1990s or early 2000s. Nostalgia is a powerful factor in how young people connect with brands, and this trend is expected to continue well into 2022. Since 2020, mentions of keywords relating to nostalgia have increased 88% Source: Hubspot
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