Young consumers love aspirational wellness content, as evidenced by the explosive popularity of the “That Girl” trend and other similar lifestyle fads sweeping TikTok and Instagram. But it’s not just superficial. Mental health and wellness are incredibly important to younger generations. In fact, 64% of surveyed Millennials and Generation Zers reported emotional wellbeing asmost important to their overall health. Source: Vice Media Group Taking Wellness Into Their Own Hands
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