At Home in the Kitchen Younger generations are often stereotyped as lazy and reliant on instant gratification, but Gen Z and Gen Alpha love to spend time in the kitchen. Over 1 in 4 teens and young adults are trying something new like baking bread from scratch and making inventive cakes. Source: 2022 Instagram Trend Report 53% of Generation Z enjoys cooking, and 71% would love to learn how to cook more! Source: The Hartman Group 53% 71% Cooking, baking, and other kitchenrelated content frequently goes viral on TikTok and Instagram among the under-30 crowd. Dishes like the Emily Mariko favorite salmon rice bowl and famous baked feta pasta are popularized on the apps and make their ways into home kitchens, with new dishes gaining popularity on a weekly basis.
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