COLLEGE SPORTS Take it from the southerner, nothing says fall more than college football where fans scream “Boomer Sooner!” and “Roll Tide!” throughout stadiums, bars, campuses, and more. And in the spring, March Madness bracket picks become a regular water cooler conversation. College sports are a way for spectators to cheer on their alma mater and get a sneak peek into the early careers of their favorite soon-to-be professional athletes. college athletics Ohio State earns the most revenue in the Big Ten with a total of $251 million annually. sports.usatoday.com Alabama earns the highest revenue in the SEC with a total of $214 million annually. sports.usatoday.com The NCAA (National Collegiate Athletic Association) made $1.29 billion in 2023 off of just college basketball. Sportico.com The Final Four teams during March Madness earned $19.3 million in revenue in 2024. businessinsider.com Omaha, home of the College World Series, sees a $90 million economic boost each year due to the championship series. Omaha City Council The 2023 College World Series was the most watched on ESPN ever with 1.65 million views, which was up 48% from 2022. espnpressroom.com
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