COLLEGE SPORTS COLLEGIATE PROMOTIONAL MARKETING Creativity is the name of the game when it comes to breaking into the college sports market. From leveraging opportunities like affinity licensing to partnering with student organizations and more, there are a multitude of ways to get in the game! KEY PLAYERS • College Athletic Departments • Campus Bookstores • Alumni Associations • Booster Clubs • Greek Life Organizations • Student Organizations and Clubs • Event Organizers • Corporate Sponsors and Partners Affinity licensing provides a personalized, full-service brand management solution, combining over 100 years of expertise with superior customer service and innovative technology for brands to achieve success with integrity. CLC is uniquely positioned to deliver consumer connections and brand visibility for collegiate institutions through impactful licensed merchandise strategies and innovative marketing platforms. Obtain Licensing Agreements: shoot your shot Create targeted proposals for individual colleges or university departments, student organizations or academic programs. For example, offer custom merchandise tailored to specific campus events. Partner with alumni associations to offer custom merchandise for their events and fundraisers. Success with alumni can lead to introductions to university administration and athletic departments. Organize workshops or seminars on campus to showcase your promotional products and services. This can build relationships with key campus decision-makers and demonstrate your commitment to the college community. Offer special promotions or discounts tied to specific college events or seasons, such as back-to-school or sports season kick-offs. These promotions can attract interest and demonstrate the value of your products. Sponsor campus events, such as sports games, club activities, or academic conferences. Use these sponsorships as opportunities to distribute your promotional products and increase visibility among students and staff. Participate in local community events tied to the college. Providing branded items at these events can enhance your visibility and connect you with potential college clients. Other ways to get connected: Join college sports marketing associations to network and stay updated on market trends and participate in industry trade shows or college sports expos to showcase your products and connect with potential clients. Collegiate Sports Management Group NACDA Convention National Retail Federation Big Show Develop Campus-Specific Initiatives Leverage Alumni Networks Host Campus Workshops Provide Seasonal Promotions Engage in Campus Sponsorships Engage in Local Community Events
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