FRIDAY NIGHT LIGHTS When it comes to sports marketing and high schools, the opportunities vary quite a bit from professional and college sports. From athletic boosters to community partnerships, adding high school sports teams to your client roster is less about breaking into the market and more about maximizing your reach. HIGH SCHOOL PROMOTIONAL MARKETING KEY PLAYERS • High School Athletic Departments • Booster Clubs and Parent-Teacher Organizations • School District Administrators • Local Sports Retailers • Student-Athlete Organizations • Community Organizations • Local Media Outlets • Event Organizers • Local Entrepreneurs SHOOT YOUR SHOT Work directly with school districts to offer customized promotional products for all their high schools, rather than focusing on individual schools. Sponsor or participate in district-wide events, such as sports days or district championships, to increase visibility. This can lead to larger, multi-school deals. Engage With School Districts Partner with high school athletic booster clubs to provide custom merchandise for fundraising efforts. Booster Club Collaboration Create and deliver sample packs with items like custom water bottles, drawstring bags, or rally towels featuring the school’s logo. This allows decisionmakers to see and feel the quality of the products and service you can offer. Provide Sample Packs and Demo Kits Collaborate with local businesses that already work with the school, such as uniform suppliers or local sports shops, to offer joint promotions or bundled services. Collaborate With Local Businesses From Booster Club meetings to open houses or sports banquets, set up a booth or table at a school event to showcase the types of products or services you can offer. Host or Attend School Events
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