Getting your foot in the door with Little League organizations as a promotional products distributor requires a tailored approach, focusing on the unique needs and dynamics of youth sports. LITTLE LEAGUE PROMOTIONAL MARKETING LITTLE LEAGUE KEY PLAYERS • Venue Operators (such as parks, fields, rec centers, and gyms) • League Organizers (such as the league president, commissioners ,athletic directors, and coaches) • Booster Clubs and Parent-Teacher Organizations • Fundraising or Sponsorship Coordinators shoot your shot Venue operators likely need promotional products for signage, staff, vendors, and more. Include items like branded water bottles, hand sanitizers, or first-aid kits in your packages, addressing needs and brand visibility. Work directly with school districts to offer customized promotional products for all their leagues, rather than individual leagues. Create affordable, all-in-one packages that include jerseys, caps, and pants, complete with team logos and player names/numbers. Offer packages that cater to various age groups and divisions. Introduce a profit-sharing model where a portion of sales from promotional items goes back to the league, incentivizing them to promote the products more actively. Approach current league sponsors and offer to co-develop promotional products that enhance their brand presence at sporting events. Sponsors often have the resources and influence to introduce you. Provide options for branded t-shirts, hoodies, and hats for parents and supporters. This not only promotes team spirit but also generates additional revenue for the league. UP YOUR STATS Little League® works extensively with licensed partners to produce and market on-field products and general retail products as well as services that are featured in top retail stores. Learn more and obtain Little League licensing here. Approach Venue Operators Connect Directly With League Organizers Offer Customized Team Packages Leverage Fundraising Opportunities Collaborate With Sponsors and Local Businesses Engage With Parents
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