Supplier Advertisting Guide 2027

Supplier Advertising Guide 2027

For over 30 years, SAGE has served both suppliers and distributors in the promotional products industry. We exist to help grow businesses by providing the services necessary for success. That looks like everything from product search to design studios, websites to events, and numerous other business management solutions in between. When it comes to supplier ad placement, our team takes a consultative approach, working to understand your individual business and create campaigns suited to your specific goals. We are business advisors, problem solvers, and your biggest cheerleaders. SAGE Solutions 2

TABLE OF CONTENTS 4 6 18 26 30 32 Why Advertise with SAGE? Ads Targeting Promotional Product Distributors Ads Targeting Promotional Product End Buyers Sponsorship & Events Best Practices for Digital Display Advertising Specs & Deadlines 3

Why Advertise with SAGE? 45,000 Distributor Users Over 2 Million Verified Products 16.5 Million Searches 1 Million Orders 4

WHY ADVERTISE WITH SAGE SAGE is the best way to get your brand in front of the broadest swath of distributors in the promotional products industry. Thanks to our partnerships with PPAI and PPPC, members of both organizations automatically receive a SAGE Workplace subscription and vice versa. With that kind of targeted coverage, your ad dollars go further. Jonathan Strauss, President and CEO of PPPC and David Natinsky, President of SAGE, share the passion behind this effective alliance. Eric Natinsky, SAGE CEO, David Natinsky, SAGE President and SAGE Staff attending after party at The PPAI Expo. 5

Ads Targeting Distributors ADS TARGETING PROMOTIONAL PRODUCT DISTRIBUTORS 6 Advertising in SAGE Workplace puts your brand and products in front of distributors while they’re actively searching. It helps increase visibility, drive product discovery, and keep your brand top of mind at key purchasing moments.

Front Page Featured Products Reach 45,000+ distributors by featuring your product on the front page of SAGE Workplace. Take advantage of this highly coveted space to increase visibility, attract traffic in one click, and promote seasonal products or specials. BENEFITS • Only product-based campaign on the front page of SAGE Workplace • Only ad placement visible in iOS and Android apps • One click to detailed product page PRICING $550/day on weekdays; $100/weekend ADS TARGETING PROMOTIONAL PRODUCT DISTRIBUTORS 8

Front Page Banner Ads Maximize brand recognition with over 45,000 distributor users by placing your advertisement on the front page of SAGE Workplace. Every distributor logging in will see your ad, boosting brand recognition. BENEFITS • SAGE Workplace ad with the widest audience at 513,000 impressions per month • Best branding campaign opportunity in the platform • Visibility for entire month on the SAGE Workplace homepage PRICING $2,450/month 9

Front Page Supplier Spotlight Get featured on the front page of SAGE Workplace. This exclusive ad appears each time distributors log in, allowing you to showcase your brand message to an industry-wide audience. BENEFITS • Only supplier content piece on the home page of SAGE Workplace • Opportunity to tell distributors who you are as a brand • Links directly to supplier profile PRICING $0.05 cents/impression ADS TARGETING PROMOTIONAL PRODUCT DISTRIBUTORS 10

Brand Power Ads These ads rotate through all four search pages in SAGE Workplace. Additionally, if a distributor searches specifically for your products, this ad appears on the product detail page, protecting the branding on your own product pages. BENEFITS • First ad distributors see when they start a product search • Your ad becomes an idea generator that distributors see before they search • Average 2,040 impressions per month PRICING $50/month or $500/year 11

ADS TARGETING PROMOTIONAL PRODUCT DISTRIBUTORS Category Ads Position your brand to “own” a category with exclusive, cost-effective ads that enhance brand association and capture the eyes of a narrower target audience. BENEFITS • Connect your brand to a specific category to stay top of mind for distributors interested in that category • First right of refusal at renewal time (waiting list available) • Only ad guaranteed to show up on the first page of a product search PRICING Varies based on popularity of product category AVAILABILITY Limited. Two category ad positions available per product category. Ads sold separately in the US and Canada. 12

Keyword Ads Take control of your advertising and budget with Keyword Ads. Reach interested distributors directly in SAGE Workplace. When a distributor searches for your keywords, your ad appears next to the results. BENEFITS • Up to 25 keywords allow for broad or specific targeting • Only pay when your ad is shown on the first page of the search results • Flexibility to be a themed or event driven ad PRICING $0.07 cents/impression 13

Search Results Featured Products Highlight your products and receive maximum exposure in SAGE Workplace. With Search Results Featured Products, your products stand out from a sometimes crowded list of search results. BENEFITS • Best way to get a product seen inside of SAGE Workplace • Featured products pop with a highlight in search results. • Product is one click away from detail page, presentation, or quote PRICING $0.09 cents/impression ADS TARGETING PROMOTIONAL PRODUCT DISTRIBUTORS 14

Distributor Newsletter Video Showcase your brand, your products, and your unique selling points in a short video that will appear in the newsletter SAGE sends to each of their distributor customers that have opted to receive marketing emails. BENEFITS • Reach inboxes of 34,000 distributors and salespeople • Lives in Newstand tab of SAGE Workplace menu • Only video ad opportunity available in SAGE PRICING $3,500 15

ADS TARGETING PROMOTIONAL PRODUCT DISTRIBUTORS Top 10 Trending Products Blog SAGE publishes blogs throughout the year featuring 10 products that fit within a trending theme. Product placement within the blog is an opportunity to have your brand recognized and associated with a given theme. BENEFITS • Links from the blog directly to the product detail page in SAGE Workplace Web App • Content lives outside of SAGE Workplace with public visibility • Themed and highly targeted opportunity PRICING $1,000 per product AVAILABILITY 10 slots/blog. One product per company, per blog THEMES January: Tradeshow & Events February: Products New to Promo March: Healthy Lifestyles April: Get Ready for Summer May: Patriotic Promotions June: Sports & Tailgating July: Back to School August: Eco-Conscious September: Holiday Gifts October: Corporate Gifts November: Awards & Appreciation December: Made in USA 16

ADS TARGETING PROMOTIONAL PRODUCT DISTRIBUTORS Resource Banner Ad Grow brand recognition with an ad across the top of a SAGE Resources page on sageworld.com. The ad will be visible to distributors as they register for webinars, view product cheat sheets, download guides, and more. BENEFITS • SAGE links to the Resource page of the website often, meaning traffic for your ad • Ad clicks through to a landing page of your choice • Exclusive placement available on any tab of the Resource page and on SAGE blogs for the month PRICING $2,000/month AVAILABILITY Limited. Five spots/month in rotation 17

Ads Targeting End Buyers ADS TARGETING PROMOTIONAL PRODUCT END BUYERS Your products could be seen in distributor email campaigns, on distributor websites, and in Ready-to-Go catalogs that live in SAGE Workplace. The email campaigns alone average more than 2,600 clicks per email per month. 19

Distributor Website Sponsored Products Your sponsored product is placed across a distributor’s SAGE Website using our Intelligent Placement Platform, including in search results and other high-visibility areas. Your product may also appear in featured spotlights, product carousels, and SAGE curated product collections. BENEFITS • Smart way to get your products seen by end buyers across SAGE Websites • Monthly budget is optimized throughout the month to maximize impressions • May appear in search results, spotlights, carousels, and curated collections PRICING Choose your own monthly budget per product 20

ADS TARGETING PROMOTIONAL PRODUCT END BUYERS 21

ADS TARGETING PROMOTIONAL PRODUCT END BUYERS SAGE Distributor Email Campaigns Feature your products in a pre-designed, themed email template available for distributors to send to their customers. Choose either a Product Spot (one of 12 recommended products) or a Featured Spot (exclusive ad placement at the top of the email). BENEFITS • Category exclusive opportunity • The only end buyer inbox ad available through SAGE • Seen by final decision makers • Sent to an average of 106,000 buyers each month PRICING Product Spot is $750/month Featured Spot is $1,750/month AVAILABILITY Limited. 12 product spots and 3 featured placements available in each of two monthly email campaigns. EMAIL CAMPAIGN #1 January: New Year, New Ideas February: New Promo Products March: Promo A to Z April: Summer-Ready Branded Merch May: Must-Have Merch June: Boost Your Brand July: Green Gear August: Fall Promos September: Holiday October: Top Picks Under $10 November: Daily Merch December: Trending Branded Merch EMAIL CAMPAIGN #2 January: Next Big Event February: Wellness March: Travel on the Move April: Party-Ready May: Patriotic June: Game Day Giveaways July: Branded Merch with Purpose August: Adventure Work & Play September: Premium Branded Gifts October: Brands November: Bags December: Best-Selling Branded Merch 23

Catalog Studio Ready-to-Go End Buyer Catalogs SAGE produces 5 themed, supplier sponsored, digital catalogs each year specifically for distributors to send to end buyers as an idea book. These catalogs are visible in SAGE Workplace and can be sent as digital flipbooks with the click of a mouse or printed for inclusion with orders or as leave behinds. BENEFITS • Cost-effective way to get your products in front of end buyers • Idea generating product placement that lives in SAGE Workplace • Digital links are free for distributors and can be added to their websites, making it cost-effective for them as well PRICING Individual Product is $295/product Exclusive Product Page $1,000/page AVAILABILITY Each theme includes up to 60 products, with 2 products per page and 4 exclusive product pages. THEMES • Essential Collection-Must-Have • The Value Collection • Health + Wellness Essentials • Tech That Connects • New & Trending 24

ADS TARGETING PROMOTIONAL PRODUCT END BUYERS 25

Sponsorships & Events SPONSORSHIPS & EVENTS 26

Promo Live Promo Live is a bi-annual, industry-leading, online event designed to connect promotional product distributors directly with top suppliers via an all-inclusive platform that promotes real-time interactions. PRICING Varies by sponsorship level AVAILABILITY Limited BENEFITS • Showcase your products with a fifteen minute live presentation on the main stage • Engage in live discussions with distributors in your supplier booth • Position your brand as an industry leader SPONSORSHIPS & EVENTS 28

Promo Perspectives Sponsorship Make a name for your brand on an episode of Promo Perspectives, a podcast by SAGE designed to grow businesses in the promotional product industry. Your sponsorship gets you 1 full length interview episode and a 30 second ad read spanning 2 episodes. PRICING $2,000/month AVAILABILITY Limited. One month/supplier/year maximum. BENEFITS • Reach an engaged audience interested in multiple topics • Podcast will be promoted by SAGE across platforms • Episodes can be downloaded/shared indefinitely moving forward 29

Best Practices for Digital Display Advertising BEST PRACTICES A display ad is like a billboard you see as you drive down the interstate; it needs to capture attention quickly and have a clear, simple message. 1 People will be viewing the ad on different sized screens (desktop, monitor, laptop, tablet, phone…). Make sure it pops regardless of size. Make your branding prominent. (After repeated sightings, they’ll start to recognize your brand at the forefront of the industry.) Have a short, singular message. Trying to say too much dilutes the entire ad. (Aim for seven words or less.) Zoom in on product images to emphasize pertinent details. Have a clear call to action. (What happens when they click?) 2 3 4 5 30

Specifications & Deadlines SPECS & DEADLINES 33

Specifications & Deadlines Front Page Banner Ads Size: 300px x 200px JPEG or PNG Minimum 72 dpi Minimum 8 pt font Upload Instructions Front Page Supplier Spotlight Logo Size: 300px x 200px JPEG or PNG Minimum 72 dpi Minimum 8 pt font Text Character Limit: Up to 500 characters (including spaces) Upload Instructions Brand Power Ads Size: 585px x 65px JPEG or PNG Minimum 72 dpi Minimum 8 pt font Upload Instructions Category Ad Position 1 Size: 585px x 65px JPEG or PNG Minimum 72 dpi Minimum 8 pt font Upload Instructions Category Ad Position 2 Size: 125px x 100px JPEG or PNG Minimum 72 dpi Minimum 8 pt font Upload Instructions Keyword Full Graphic Ad Size: 125px x 50px JPEG or PNG Minimum 72 dpi Minimum 8 pt font Upload Instructions Keyword Text with Logo Ad Size: 125px x 20px JPEG or PNG Minimum 72 dpi Minimum 8 pt font Two lines of text only (approx. 40 characters) Upload Instructions Resource Banner Ad Size: 728px x 90px JPEG or PNG Minimum 72 dpi Minimum 8 pt font Upload Instructions 34

Front Page Banner Ads Sales Deadline 12/3/2026 1/2/2027 1/29/2027 3/3/2027 4/2/2027 5/3/2027 6/2/2027 7/2/2027 8/3/2027 9/2/2027 10/1/2027 11/2/2027 Artwork Deadline 12/17/2026 1/15/2027 2/12/2027 3/17/2027 4/16/2027 5/17/2027 6/16/2027 7/16/2027 8/17/2027 9/16/2027 10/15/2027 11/16/2027 Publish Date 1/1/2027 2/1/2027 3/1/2027 4/1/2027 5/1/2027 6/1/2027 7/1/2027 8/1/2027 9/1/2027 10/1/2027 11/1/2027 12/1/2027 Invoice Date 11/15/2026 12/15/2026 1/15/2027 2/15/2027 3/15/2027 4/15/2027 5/15/2027 6/15/2027 7/15/2027 8/15/2027 9/15/2027 10/15/2027 January February March April May June July August September October November December Distributor Newsletter Sales Deadline 12/2/2026 12/30/2026 1/27/2027 2/24/2027 3/31/2027 4/28/2027 5/26/2027 6/30/2027 7/28/2027 9/1/2027 9/29/2027 10/27/2027 Artwork Deadline 12/16/2026 1/13/2027 2/10/2027 3/10/2027 4/14/2027 5/12/2027 6/9/2027 7/14/2027 8/11/2027 9/15/2027 10/13/2027 11/10/2027 Publish Date 1/7/2027 2/4/2027 3/4/2027 4/1/2027 5/6/2027 6/3/2027 7/1/2027 8/5/2027 9/2/2027 10/7/2027 11/4/2027 12/2/2027 Invoice Date 11/15/2026 12/15/2026 1/15/2027 2/15/2027 3/15/2027 4/15/2027 5/15/2027 6/15/2027 7/15/2027 8/15/2027 9/15/2027 10/15/2027 January February March April May June July August September October November December Email Campaigns Sales Deadline 11/27/2026 12/28/2026 1/25/2027 2/25/2027 3/27/2027 4/27/2027 5/27/2027 6/27/2027 7/28/2027 8/27/2027 9/27/2027 10/27/2027 Artwork Deadline 12/11/2026 1/11/2027 2/8/2027 3/11/2027 4/10/2027 5/11/2027 6/10/2027 7/11/2027 8/11/2027 9/10/2027 10/11/2027 11/10/2027 Publish Date 1/1/2027 2/1/2027 3/1/2027 4/1/2027 5/1/2027 6/1/2027 7/1/2027 8/1/2027 9/1/2027 10/1/2027 11/1/2027 12/1/2027 Invoice Date 11/15/2026 12/15/2026 1/15/2027 2/15/2027 3/15/2027 4/15/2027 5/15/2027 6/15/2027 7/15/2027 8/15/2027 9/15/2027 10/15/2027 January February March April May June July August September October November December SPECS & DEADLINES 35

SAGE Blog and Resource Banner Ads Sales Deadline 12/3/2026 1/1/2027 1/29/2027 3/3/2027 4/2/2027 5/3/2027 6/2/2027 7/2/2027 8/3/2027 9/2/2027 10/1/2027 11/2/2027 Artwork Deadline 12/17/2026 1/15/2027 2/12/2027 3/17/2027 4/16/2027 5/17/2027 6/16/2027 7/16/2027 8/17/2027 9/16/2027 10/15/2027 11/16/2027 Publish Date 1/1/2027 2/1/2027 3/1/2027 4/1/2027 5/1/2027 6/1/2027 7/1/2027 8/1/2027 9/1/2027 10/1/2027 11/1/2027 12/1/2027 Invoice Date 11/15/2026 12/15/2026 1/15/2027 2/15/2027 3/15/2027 4/15/2027 5/15/2027 6/15/2027 7/15/2027 8/15/2027 9/15/2027 10/15/2027 January February March April May June July August September October November December Ready-to-go Catalogs Sales Deadline 11/27/2026 Artwork Deadline 12/11/2026 Publish Date 1/1/2027 Invoice Date 11/17/2026 January SAGE Promo Perspectives Sponsorship Sales Deadline 12/3/2026 1/1/2027 1/29/2027 3/3/2027 4/2/2027 5/3/2027 6/2/2027 7/2/2027 8/3/2027 9/2/2027 10/1/2027 11/2/2027 Artwork Deadline 12/17/2026 1/15/2027 2/12/2027 3/17/2027 4/16/2027 5/17/2027 6/16/2027 7/16/2027 8/17/2027 9/16/2027 10/15/2027 11/16/2027 Publish Date 1/1/2027 2/1/2027 3/1/2027 4/1/2027 5/1/2027 6/1/2027 7/1/2027 8/1/2027 9/1/2027 10/1/2027 11/1/2027 12/1/2027 Invoice Date 11/15/2026 12/15/2026 1/15/2027 2/15/2027 3/15/2027 4/15/2027 5/15/2027 6/15/2027 7/15/2027 8/15/2027 9/15/2027 10/15/2027 January February March April May June July August September October November December 36

Top 10 Products Blog Sales Deadline 12/30/2026 1/27/2027 2/24/2027 3/31/2027 4/28/2027 5/26/2027 6/30/2027 7/28/2027 8/25/2027 9/29/2027 10/20/2027 12/1/2027 Artwork Deadline 1/13/2027 2/10/2027 3/10/2027 4/14/2027 5/12/2027 6/9/2027 7/14/2027 8/11/2027 9/8/2027 10/13/2027 11/3/2027 12/15/2027 Publish Date 1/28/2027 2/25/2027 3/25/2027 4/29/2027 5/27/2027 6/24/2027 7/29/2027 8/26/2027 9/23/2027 10/28/2027 11/18/2027 12/30/2027 Invoice Date 11/15/2026 12/15/2026 1/15/2027 2/15/2027 3/15/2027 4/15/2027 5/15/2027 6/15/2027 7/15/2027 8/15/2027 9/15/2027 10/15/2027 January February March April May June July August September October November December SPECS & DEADLINES 37

Made with FlippingBook

RkJQdWJsaXNoZXIy NzU4OQ==