Give Back, Cause Marketing, Corporate Social Responsibility TREND # 10 CSR is a growing and effective strategy to build brand reputation, loyalty, and affinity. These programs are positively impacting our industry in a big way for various causes. Even if you do not have your own internal cause-based program, you can leverage a supplier who offers back programs with their product lines. 92% of consumers have a more positive image of companies that support social issues and environmental efforts Source: Cone Communications Create a page on your website that explains how the organization you support fits in with your company. Include a statistic on the cause and include a personal anecdote about the organization. For example, Skylar gives a percentage of their sales to a cause. They contribute a portion of their proceeds toa non-profit called Step Up. This organization provides mentorship for underprivileged high school girls across the country. Example: Skylar Another example is Cuddle Clones, a company that captures the look of your pet and produces stuffed animals and products that look exactly like your pet. Every purchase gives 3 meals and a toy to a shelter pet. Cuddle Clones also dontates to an animal-wellness organization, a pet shelter and an individual pet in need. Example: Cuddle Clones
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