Unique About Us Page TREND # 6 Your “About Us” page is one of the most essential pages on your website, and it needs to be well crafted. Where do I start? 1. Mission statement State your goal in the industry upfront. 2. Your company story Talk about where you came from, give readers the story of how your company started. Highlight how your company has evolved and grown since its inception. Also, include your “aha” moment. Every good company was founded on an idea. 3. Who you serve Identify and mention your core customer. Also, include a portfolio of your loyal customers. Even if you don’t have case studies yet, add your loyal customers’ logos to your site. 4. What you offer After you explain who you serve, you need to tell themwhat you offer. Include 1-2 sentences describing to readers precisely what they’ll receive from your company. 5. Your values Add a human touch and describe who you are as a person or a team and your values. What’s your company culture? What bigger picture in life drives your business? What’s Your Story? Who are you? What do you do? What can clients expect?
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