Content, Content, Content TREND # 8 Google currently holds 90.1% of the total search engine market share. Source: Junto Google Likes Content Google is in the business of creating the best search experience it can for its users. For Google, high-quality content is often the best way to provide that experience. Because of this emphasis on content, keeping new and fresh content on your website will help SEO rankings in search engines. Content Can Drive Sales Content marketing can help potential customers decide to go with you when they are still in that research stage of the buying process. Content marketing can also help build a digital relationship with customers, keeping you top of mind. Builds Brand Credibility Website visitors will view your brand as a thought leader and credible information source. Once they become your customer, they will tell a friend about your website and turn their friend into a customer.
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