Typography Typography isn’t the first thing you think about when designing your company’s branding guide. But, type is equally as powerful in showcasing the values and tone of your brand. There are different classifications in a typeface that have different connotations when used in branding. Source: Maker and Moxie Think about iconic typefaces used for popular brands such as Uber, Hulu, or the Harry Potter franchise. Those typefaces are unique to the brand and form that brand’s identity. The most important thing to do is make it very clear that the fonts and typefaces were created with the client’s best interests in mind. You are sharing information in a font that communicates, “Here is our brand, and here is how we convey information.” That simple statement of intent should go a long way in deciding your typeface and font for your brand. T Typography is essential in brand development and is one of themost important things to include in your branding guide.
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