Why is it important to have a style guide? A style guide, also called branding guidelines, describes different aspects of your brand including the look and feel, design, and mission of a business. This comprehensive guide is typically an internal set of rules a company follows in order to build a cohesive message/voice on all marketing and advertisement materials. There are so many added benefits to having a style guide, but here are a few of the most useful: Cohesiveness For any company, it’s important that all teammembers are on the same page. Memorable Brand If the guide is followed, your company can develop a successful and memorable brand for years to come. (i.e. Coca-Cola, Doritos, Adidas, etc.) Recognizability & Reliability Clients can rely on your brand to maintain a consistent image and voice. (i.e. Like when you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.) Source: HubSpot Small Changes, Over Time Like every brand, you will want to make changes to your brand as time goes on. With a style guide, you can go back and make smaller changes but maintain on track with your goals as a company.
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