Mission & Vision Statements What is a mission statement? First and foremost, the company needs to have a clear, action-oriented statement of its purpose and how it serves the community. A mission statement is a sentence or two describing the company, its function, and its objectives. Source: Hubspot When writing a mission statement, it’s important to keep in mind your product/service and your core values as a company. Start with two to three adjectives that describe your company. Then, combine them with how your product/service will better serve the community while abiding by those adjectives. What’s a vision statement? A vision statement is a broad statement describing the goals and future of the company. The vision statement can be a few sentences longer than the mission statement and can use some of the same verbiage, as long as it’s in the future tense. Mission Statement: To create and promote great-tasting, healthy, organic beverages. Let’s look at a few examples to get the creative juices flowing: Mission Statement: To create a better everyday life for the many people. Vision Statement: Become essential to our customers by providing differentiated products and services to help them achieve their aspirations. Vision Statement: We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see. Source: Shopify For more inspiration, head on over to your favorite company website and look for their about us tab. There you can find their mission and vision statement, as well as their corporate values. To serve our customers better, to always be relevant in their lives, and to form lifelong relationships. - Nordstrom Vision Statement
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