Creating a Buyer Persona So after you’ve reached a clear mission and vision for your company, now is the time to create a set of ideal (semi-fictional) buyers to represent your audience. A buyer persona is a research-based representation of your target customer. Source: Hubspot The buyer persona should include a list of characteristics that describe your clientele. This includes demographics, wants and needs, behaviors, and challenges they may face. In the promo industry, we typically have a large audience. Pick a frequent client that best represents your clientele and take down their characteristics. Start with the following questions to get a good idea of what your buyer persona looks like. • What is the typical size of their orders? • How frequently do they purchase from your company? • What type of products are they purchasing? • Are they local, national, or worldwide? With these questions, you can formulate a buyer that best represents your client base. This will not only help with your marketing efforts, but it will assist your team in being on the same page during sales.
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