Those CTAs are opportunities to send the recipient to the exact page of your website that allows them to complete the desired action. Good marketing emails include a clear call to action (CTA) the sender wants the recipient to take. Examples include: CLICK TO BUY SCHEDULE A DEMO CALL TODAY REGISTER NOW LEARN MORE EMAIL MARKETING 9 Another way to be where your target audience spends time is by using email marketing. According to Hubspot, 99% of email users check their email every day and professionals check theirs more than once a day (with some reports saying up to 15 times per day). When a consumer opts in to your email list, they are, in effect, agreeing to be in a relationship with your company. You maintain that relationship by being a good steward of their email address. That means sending them pertinent information routinely without overwhelming their inbox. Use email to send a newsletter, introduce a new product, or announce an upcoming event. 99%
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