Don’t keep your promotional talents limited to one forum. Share the wealth of your knowledge in other places, too. Establish yourself as a trusted thought leader in the industry. Contributing to other platforms in other formats enables you to cast a wider net in your marketing efforts, potentially reaching different people who could still be considered your target audience. Some of the platforms where you might go fishing for prospects and link back to your website include: EXTERNAL PLATFORMS 13 Quora.com Podcast Medium.com Videos Answer questions people ask about industry-related topics. Include relevant links to your website in your answer. For those who enjoy writing and telling stories, Medium is a great place to contribute promo stories that might not appear other places. Include relevant links to your website in your articles. Upload videos to YouTube, TikTok, or Instagram to capture an audience that would rather watch than read. Share your website address at the end of the video, in the video description, or in your bio. According to The Infinite Dial, 55% of people between the ages of 35 and 54 are monthly podcast listeners; 41% are weekly listeners. Start a podcast, make an appearance on a podcast, or pay for an ad spot on a podcast and send people to your website from there.
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