Driving Traffic to Your Website

When you’re printing materials for your next sponsorship or trade show, use a QR code as a call to action to take people directly to a designated page on your website. It’s important that the page they land on continue the story they encountered when they found the code. For example, when you scan a QR code on the table at a restaurant, you expect it to take you directly to the menu, not to the homepage of the establishment’s website. Send scanners to pages that meet their specific needs at the moment of the scan. Think product details, customization options, or schedule a demo. QR CODES 15

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