Optimize the content on your website to make it easier for search engines to find the site, read the site, and understand the site. This increases the likelihood of your site appearing higher on the search results page, thereby increasing your chances of obtaining organic traffic. While other search engines exist and serve their purpose, Google is still king and sets the standards for what qualifies as good content. When you think about SEO, envision yourself sitting down in front of the bar of a search engine getting ready to type a query. What do you say? How do you search for what you want? The words you use in the search are called keywords. A keyword could be a single word, a short phrase, or an entire question. When a prospect types something related to your products or services, you want the search engine to let them know that you can be of assistance. That means the content on your website should answer the questions your prospects are asking. The words they use should be the words you use. It doesn’t have to be verbatim, but it doesn’t hurt. Google has made considerable effort to shut down the practice of keyword stuffing, in favor of content that serves a purpose and is written for actual people. Include keywords on website naturally, especially in page titles, subheadings, and meta descriptions. 5 SEO (Search Engine Optimization) Truth be told, keywords are just one of hundreds of factors the Google search algorithm considers when producing results. Like any business, Google wants to return the best results for users so that they keep coming back. Part of returning good results is displaying relevant content that is current. In other words, if you haven’t updated the information on your website in three years and your competitor has, the competitor has a better chance of ranking higher than you do. Blogs are one of the easiest ways to add fresh content to a website.
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