One of the basic tenets of marketing is that you want your message to show up when your target audience spends time. People spend time on social media. According to February 2025 report by Backlinko, 63.9% of the global population uses social media. If you don’t include individuals under the age of 18, that number is as high as 86.1%. (Yes, teenagers use social media, but children don’t, and they had to draw a line somewhere.) Additionally, the report states that the average person spends more than two hours each day on social media platforms. Do a little math to So, in order to be where the people are, your brand needs to be on social media. When you post, use some of those posts to point people to your specific pages on your website. These could be landing pages designed specifically for the occasion, blog posts with industry news, or a specific product page that meets a specific need addressed in the social post. As with all relationships, nobody wants to be around someone who only talks about themselves. A good rule of thumb for social media is to mix things up using the 5:3:2 rule. For every 10 posts you make, five should be content from other sources that your audience would find relevant, three should be original content you create that talks about your brand or products (These are the best times to link to your website.), and two should be more personal content that humanizes your brand and make it more relatable. realize people spend approximately 8% of their lives on social media. 7 SOCIAL MEDIA
RkJQdWJsaXNoZXIy NzU4OQ==