Promotional Products Promotional products are useful and tangible items imprinted with an advertiser’s name, logo, or message that are utilized in marketing and communications programs. Promotional products that are distributed for free are often referred to as advertising specialties, and the items that are given as an incentive for a specific action are known as premiums. Aside from those common designations, promotional products can also be called business gifts, awards, commemorative items, and the recently popular term PR. What are promotional products? Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers in a deeper way than traditional advertising. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products can leverage the greatest audience reach, promoting brand recall, favorable impressions, and repeated exposure. Why promotional products? Promotional products are purchased by organizations to boost brand awareness. These items can be as simple as pens given out to everyone who visits their place of business, or more elaborate for a specific advertising initiative, like a trade show. A useful tool for any advertising agenda, several industries consistently spend a good portion of their advertising budget on promotional products. Who buys promotional products?
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