The Distributor's Perspective

Here you can see the product description. It’s important to note that this product description not only shows to distributors searching for your products, but it also shows to end-buyers searching on distributor’s websites. Your description should be clear, concise, and end-user friendly. Here you can see additional tabs where the distributor can view your specials, your individual supplier ratings, artwork requirements, and more. They’ll want to know: As the distributor scrolls, they can also see your item’s inventory if you are integrating your back end with SAGE Connect. They will also see the rest of your product’s specs such as the color options available, the themes your product fits in, the decoration availability and any additional charges for that product, product compliances, shipping location, and more. When you’re thinking about your product images, they should be high resolution and clear. It can come across as unprofessional if your images are small and pixelated, especially if a distributor is going to use your product in a catalog, email campaign, or mockup a sample with SAGE’s virtual samples tool. It is also a good practice to include photos of your products’ different color options as well as including blank images and images with sample artwork. This gives the distributor the ability to show their customers exactly what colors you offer and get a better idea of the imprint area to better pitch your products.

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