The Perfect Description Why is the perfect description important? The product description is your selling tool. Not only are distributors reading your descriptions when searching for your products, but so are their customers. How? As mentioned previously, distributors can allow their customers to search for products on their website. That means that your product descriptions are visible to their customers. This is why it’s important that your descriptions are end-user friendly, but also detailed, clear, and concise. Additionally, distributors are using your products in their presentations, email campaigns, and catalogs. Pro Tips When writing your product descriptions, look to see what other retailers are doing and how they are writing their descriptions. You should be answering any potential questions the end buyer might have that is not answered by the other product detail fields as well as using the space provided to help the reader better envision your product. This can include the types of materials, detailing the products’ features, and even giving suggestions for use. Plus, you can use the built-in AI feature to expand on your idea, enhance your text, and more.
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