Industry Deep Dive: Holiday Guide
It seems like almost every time you go into the store, some sort of seasonal holiday decor, food, and merchandise is brandishing the shelves. From St. Patrick’s Day to Halloween to Christmas and everything in between! This guide will not only give you a small, abridged history of each major holiday and their stats, but will also give you a peek into how you can use each holiday to help your customers promote their businesses in a unique way. To organize this guide, we have decided to go by calendar year starting with Valentine’s Day. Let’s get started! Holiday!
Valentines As for the name of Valentine’s Day, we don’t really have an answer for that either, and it’s just as murky with just how many Christian martyrs there are who are named Valentine. One legend states that St. Valentine defied Emperor Claudius II Gothica’s orders that no Roman soldier could marry. Valentine married couples in secret. Another legend suggests that Valentine had befriended his jailer’s daughter and even cured her of blindness. Valentines, as we know, didn’t really come about until the 1500s when messages of love began to be exchanged, and the first commercially printed Valentine’s Day cards didn’t appear in the United States until the 1800s. Today, the holiday has become a day for kids to exchange candy and small Valentine cards (who else remembers being forced to sit down with the class directory and write out a Valentine to every kid - even the ones you didn’t like?), while the adults exchange candy, roses, and jewelry. When it comes to the history of Valentine’s Day - it’s pretty murky at best. Some suggest that the holiday itself has its origins in Lupercalia, a Roman festival that celebrated the coming of spring and fertility rites and was held in mid-February. It’s been suggested that the holiday replaced the festival when it was forbidden in the 5th century by Pope Gelasius I. Icon of St. Valentine of Rome, uncutmountainsupply.com A Valentine’s card, c. 1909 wikipedia.org
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Valentines Industries to Target Hospitality & Tourism: Hotels, restaurants, and travel agencies often run Valentine’s Day promotions and packages. Distributors can offer branded items like custom champagne flutes, chocolates, or romance-themed kits for these businesses to give away as part of their packages. Retail: Florists, jewelry stores, and boutiques are ideal clients as they typically need branded packaging materials, gift wrapping, or promotional giveaways like keychains or customized greeting cards. Spas & Salons: These businesses can provide Valentine’s Day specials and would benefit from custombranded candles, bathrobes, or personal care items to enhance their packages. Gyms & Wellness Centers: With a focus on couples’ memberships and classes, promotional products like water bottles, fitness gear, or towels can be great giveaways. Finding New Clients Corporate Gifting: Many businesses give employees or partners Valentine’s gifts. Approach HR departments or corporate event planners to suggest branded Valentine’s gift baskets or promotional items like engraved pens, tech accessories, or luxury chocolates. Event Planners: Valentine’s Day is a big date for weddings, proposals, and themed events. Distributors can provide branded napkins, glassware, or favors to event planners for their clients’ needs. Nonprofits & Charities: Some organizations hold Valentine’s fundraisers or awareness campaigns (e.g., for heart health). Distributors can offer branded promotional products for their campaigns, such as heart-shaped pins, custom t-shirts, or tote bags. Local Businesses: Distributors can approach local businesses like gift shops, florists, and coffee shops to supply Valentine’s-themed packaging, loyalty program rewards, or promotional giveaway items like heart-shaped keychains or branded cards.
Pitching Your Existing Clients Loyalty Campaigns: Suggest that existing clients run Valentine’s-themed loyalty programs, offering custom-branded products as rewards. A coffee shop could give away branded mugs for frequent customers, or a bakery might offer custom packaging for Valentine’s Day treats. Limited-Time Promotions: Encourage clients to offer limited-time, holiday-specific products like custom-printed tote bags, heart-shaped stress balls, or seasonal apparel. Propose this as an opportunity for them to showcase their brand with a holiday twist. Client Appreciation Gifts: Businesses can express appreciation for clients with thoughtful Valentine’s Day gifts. Distributors can provide custom-branded gift baskets filled with gourmet chocolates, candles, or romantic items. Personalized gifts create a lasting impression and strengthen relationships. Valentine’s-Specific Products Branded Decorations: Help businesses create a romantic atmosphere with branded decorations such as banners, heart-shaped balloons, or window clings. These items can enhance the ambiance for restaurants, retailers, or event venues hosting Valentine’s Day events. Tableware & Serveware: Offer businesses branded tableware, such as heart-themed plates, cups, or serving trays. These items can be used for special Valentine’s Day meals or parties, creating a festive dining experience. Branded Chocolate Gifts: Offer businesses the option to give custom-branded chocolates or heartshaped candy boxes as gifts. These treats can be marketed for clients or employees, making for a sweet and memorable gift experience. Custom Holiday Accessories: Suggest branded apparel or heart-themed party accessories such as heart-shaped glasses or antenna headbands that employees can wear during Valentine’s Day celebrations. These items foster a joy-filled environment and a sense of unity and festivity within the workplace. Branded Cooking Kits: Offer businesses branded cooking kits or baking sets for couples to use at home during Valentine’s Day. These items can include recipes for romantic dinners or desserts, enhancing the holiday experience. Reusable Gift Wrapping: Encourage retailers or businesses to offer branded reusable gift wrapping options, such as fabric wraps or gift bags. These eco-friendly alternatives promote sustainability while enhancing the gift-giving experience.
Mardi Gras The biggest celebration in New Orleans! This holiday has its origins in France, celebrating the end of the pre-Lenten season. In France, the day is typically celebrated on Shrove Tuesday, the Tuesday before Ash Wednesday. Mardi Gras, meaning “Fat Tuesday” in French, was originally a day for households to clear out their fats to prepare for Lent’s abstinence and fasting. Mardi Gras Celebrations, tripadvisor.com Mardi Gras was introduced initially by two French-Canadian explorers sent by King Louis XIV to Louisiana to enforce their claim on the land, which includes what is now Louisiana, Alabama, and Mississippi. The explorers Pierre Le Moyne d’Iberville and his brother, Jean-Baptiste Le Moyne de Bienville, celebrated the very first Mardi Gras in Louisiana on March 2nd, 1699. Today, Mardi Gras is synonymous with New Orleans. Carnival (celebrations in some Roman Catholic countries and communities that happen in the days leading up to Lent) starts in New Orleans ten days before Shrove Tuesday. It culminates with the big event: Mardi Gras and the Rex parade. The colors gold (representing power), purple (representing justice), and green (representing faith) can be found everywhere. From the elaborate costumes to beads and masks, all the way down to the infamous King cake, a ring-shaped pastry with a small token baked inside. Celebrate
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Mardi Gras Industries to Target Bars & Nightclubs: These venues typically host Mardi Gras-themed events and parties. Distributors can offer branded party supplies like custom beads, drinkware (shot glasses, cups, or beverage insulators), and masks that guests can wear during celebrations. Restaurants & Bakeries: Many restaurants offer special menus or desserts (like King Cakes) for Mardi Gras. They might need custom napkins, to-go packaging, or branded cake boxes. Offering festive packaging and take-home branded items like reusable cups can create memorable experiences for patrons. Hospitality, Tourism & Events: Cities with Mardi Gras parades and events are ideal for branded merchandise such as t-shirts, hats, or tote bags. Distributors can supply event organizers with giveaways or sell to local shops that cater to tourists. Corporate Events: Many businesses hold Mardi Gras-themed office parties or client events. Distributors can provide branded masks, party favors, or even luxury Mardi Gras-themed gift sets to make these events more exciting. Parade-Specific Promotions Branded Throws: During Mardi Gras parades, “throws” (items tossed to the crowd) are a tradition. Distributors can supply companies with custom beads, cups, doubloons, or t-shirts to throw during parades. Businesses participating in parades can benefit from this branding opportunity. Float Sponsors: Many companies sponsor floats during Mardi Gras parades. Offer custom float decorations or themed apparel that promotes their brand while keeping the spirit of Mardi Gras alive.
Finding New Clients Pitching Existing Clients Limited-Edition Holiday Promotions: Encourage existing clients to create limited-edition Mardi Grasthemed merchandise or giveaways, like custom shirts, face paint, beads, or carnival masks. This adds a festive vibe to their brand offerings and gives customers a reason to engage. Event Sponsorships: Suggest that clients sponsor local Mardi Gras events or parades and offer branded giveaways like flags, sunglasses, or bags. By doing so, clients can increase their brand visibility to event attendees while making the celebration fun for all. Local Shops & Boutiques: Small retailers, especially in regions celebrating Mardi Gras, might need festive window displays, promotional packaging, or giveaways like beads, wristbands, or masks. Approach them with ready-to-go Mardi Gras promotional kits. Music Festivals & Concerts: Mardi Gras celebrations often include live music events. Distributors can approach concert organizers with branded concert merchandise like festival t-shirts, wristbands, and hats that celebrate Mardi Gras, which concert-goers love to collect. Nonprofit Events & Fundraisers: Mardi Gras can also be an opportunity for charities to hold themed fundraisers. Distributors can offer branded items such as custom Mardi Gras pins, banners, or promotional gift bags for attendees. Event Venues & Caterers: These businesses are always in need of supplies for Mardi Gras events. Offer branded items like custom tablecloths, balloons, or party plates featuring the iconic purple, green, and gold colors of Mardi Gras. Health & Fitness Centers: Mardi Gras celebrations often lead to indulgence, so fitness centers can capitalize by running post-celebration promotions. They might appreciate branded water bottles, sweatbands, or towels for members who join classes or programs after the holiday.
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Kiss Me I’m Irish St. Patricks Good ‘ol Saint Patty’s Day! Celebrated every year on March 17th, St. Patrick’s Day originally began as a feast day for St. Patrick, the patron saint of Ireland. Kidnapped from Roman England and brought to Ireland as a teen as a slave, he returned as an adult and introduced Christianity to Ireland. St. Patrick’s Day came to the United States with the immigration of settlers from Ireland in the late 1700s and has evolved from celebrating the Saint’s feast day to celebrating Irish heritage and culture. Today, celebrations can be found in almost every part of the United States, with the most prominent being in Chicago and Boston. Saint Patrick depicted in a stainedglass window at Saint Benin’s Church, Ireland wikipedia.org
Industries to Target Bars, Pubs, & Restaurants: These businesses often hold St. Patrick’s Day events and promotions. Distributors can offer branded pint glasses, bottle openers, or beverage insulators that can be used during and after the celebration. Custom t-shirts, hats, and green accessories like branded beads or sunglasses can also enhance the party atmosphere. Retail: Clothing stores and gift shops may want to offer limited-edition green apparel or accessories. Distributors can provide custom t-shirts, hats, scarves, or socks with St. Patrick’s Day themes, as well as eco-friendly bags for retail promotions. Event Venues & Party Planners: St. Patrick’s Day is a popular time for parades and festivals. Distributors can offer promotional banners, flags, or branded decorations for these venues, along with fun giveaway items like green glow sticks or face paint. Finding New Clients Corporate Events & Office Parties: St. Patrick’s Day is a fun theme for office events. Distributors can approach businesses to supply branded party favors like green mugs, pens, or drink beverage insulators. Corporate clients might also appreciate eco-friendly giveaways, like branded reusable water bottles or bamboo pens with a St. Patrick’s theme. Gyms & Wellness Centers: Like Mardi Gras, St. Patrick’s Day often comes with indulgence, which wellness centers can capitalize on by running post-holiday fitness campaigns. They might appreciate branded workout gear, such as green water bottles, towels, or yoga mats with fun Irish-themed messages. Local Businesses & Boutiques: Small businesses that cater to St. Patrick’s Day crowds, especially in areas with parades or street festivals, may need promotional items like custom packaging, festive bags, or green-themed giveaways to attract customers. Food & Beverage Brands: St. Patrick’s Day is heavily associated with food and drink. Distributors can approach beverage brands, breweries, and distilleries with ideas for branded glassware, coasters, bottle openers, and beer mats that can be used during their St. Patrick’s Day promotions. You can even offer green-themed packaging or drink labels. Tourism: Cities that host major St. Patrick’s Day events are filled with tourists looking for memorabilia. Distributors can approach hotels, tour companies, and local attractions to offer branded souvenirs like St. Patrick’s Day T-shirts, tote bags, and mugs for visitors to take home.
St. Patricks Parade-Specific Promotions Branded Giveaways: As with Mardi Gras, parades are key to St. Patrick’s Day, and businesses can participate by giving away branded “throws” like beads, wristbands, or mini flags. You can also provide branded hats or green glow sticks for parade participants to distribute to crowds. Event Sponsors: Businesses that sponsor St. Patrick’s Day events or parades can enhance their visibility with custom banners, flags, and signage. They can also give out branded items such as green scarves, light-up accessories, or shamrock-themed pins to create an engaging atmosphere. Parade-Specific Promotions Themed Customer Promotions: Encourage current clients to run St. Patrick’s Day promotions with green-themed giveaways. Retailers can give out branded reusable shopping bags or shamrock-shaped keychains with purchases, while food and beverage establishments can offer custom-branded green drinkware for special cocktails or beers. Holiday-Specific Events: Suggest that clients host special events or contests, like “luck of the Irish” giveaways where they give away branded products such as T-shirts, hats, or tumblers. You can also suggest branded swag bags filled with small items like pins or buttons with Irish-themed designs. Social Media Contests: Help clients create St. Patrick’s Day-themed social media contests or giveaways. Offer branded products as prizes. This can drive traffic and engagement while helping clients build their customer base. Photo Booth Props: Suggest that clients set up St. Patrick’s Day-themed photo booths at their locations or events, providing branded props like shamrock hats, green glasses, or banners for fun photo opportunities. These props can be customized with company logos, enhancing brand visibility through social media shares.
Easter Easter is one of the most important holidays, outside of Christmas, for those who practic Christianity. Celebrating the death and resurrection of Jesus Christ, it falls every year on the first Sunday following the first full moon after the spring equinox. Thank goodness for modern calendars! Triumph of Life, painting by Michael Dudash, Arts.com Jesus Resurrection The Empty Tomb When it comes to modern traditions of the holiday, like Valentines Day, they have their origins in pagan practices. Easter egg dying has taken place since antiquity, though where the tradition started is vague at best, viewing the egg as a symbol of springtime and regeneration. Early Christians applied this symbolism to the resurrection of Jesus Christ. When it comes to Easter Egg hunts, that’s an American thing! First Lady Lucy Hayes, who was the wife of President Rutherford B. Hayes is the mind behind the very first Easter egg roll on the White House lawn. As for bunnies, the bunny first became popular in the more Protestant areas of Europe in the 17th century, however it didn’t become more popular until the 19th century. He
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Easter Industries to Target Retailers & Gift Shops: Many stores offer Easter promotions for family-oriented products. Distributors can provide branded Easter baskets, custom gift bags, or spring-themed packaging for stores. Churches & Religious Organizations: Easter is one of the most significant religious holidays, and many churches host services and events. Distributors can offer branded items such as custom candles, bookmarks, or religious-themed giveaways for attendees. Bakeries & Candy Shops: These businesses sell special Easter treats like chocolate eggs and cakes. Distributors can supply branded packaging, custom wrapping, or gift boxes to help these businesses enhance their holiday offerings. Branded Easter-themed bags, stickers, or ribbons can add a festive touch to their products. Event Venues & Caterers: Many venues host Easter brunches, egg hunts, and family events. Distributors can provide promotional items like branded tableware, napkins, or event giveaways such as custom Easter eggs filled with treats or coupons. Easter-Specific Products Branded Easter Eggs: Egg hunts are a popular Easter tradition. Distributors can provide businesses, schools, or churches with custom plastic Easter eggs that can be filled with candy, coupons, or small prizes, all featuring the company’s logo. Companies hosting family-friendly events could also distribute branded reusable Easter baskets. Spring-Themed Merchandise: Beyond Easter, many brands like to highlight the spring season in their marketing. Offer custom products like branded water bottles, picnic baskets, gardening kits, or umbrellas with spring designs. These items are perfect for businesses looking to run longer promotions tied to the change in season.
Pitching Existing Clients Easter Promotions: Encourage clients to run Easter-themed promotions using branded products like reusable tote bags or gift baskets. For example, a coffee shop could offer a branded Easter mug with the purchase of a spring-themed drink, or a retailer could offer reusable shopping bags for Easter sales. Customer Appreciation Events: Suggest that clients hold Easter-themed customer appreciation events, where they give away promotional items like custom-branded plush toys, decorative Easter eggs, or personalized chocolate bars. Branded Easter egg hunts for children at a retail location could attract families to the store. Finding New Clients Schools & Daycares: Many schools and daycares hold Easter egg hunts or parties. Distributors can approach them with branded products like Easter baskets, plastic eggs, or T-shirts for the kids. Fun giveaways like bunny ears or themed stickers can make the event more memorable. Parks & Recreation Departments: Local parks often host Easter egg hunts or spring festivals. Distributors can offer branded products like custom banners, signage, or event giveaways such as balloons, bunny-shaped toys, or reusable water bottles. These events are ideal for showcasing branded materials that align with the family-friendly theme. Nonprofits & Charities: Nonprofits often hold Easter fundraisers, especially with family-oriented events. Approach them with ideas for branded promotional items such as custom-printed eggs, bunny-shaped pins, or eco-friendly products like reusable bags or bamboo utensils. Retailers Offering Easter-Themed Gifts: Help clients promote Easter-specific gift sets or items with limited-edition packaging. Offer custom packaging or product labels, like branded Easter baskets filled with candies, stuffed animals, or spring-themed goodies that customers can gift to loved ones. Event Planners Hosting Easter Celebrations: Many families attend Easter brunches or egg hunts at event venues or restaurants. Distributors can provide promotional items such as custom table settings, printed menus, or decorations like branded banners or tablecloths. Egg hunt prizes like branded toys or gift certificates can also enhance the event. Gardening Centers & Outdoor Events: Spring is also the season for gardening and outdoor activities. Distributors can approach nurseries, garden centers, and outdoor lifestyle brands with branded gardening tools, gloves, or seed packets. These businesses could use the products for promotions or giveaways during Easter-themed spring events.
Passover Passover, or Pesach, is a Jewish holiday commemorating the Exodus - the liberation of the Israelites from slavery in ancient Egypt. It’s observed for seven to eight days, starting on the 15th day of the Hebrew month Nisan, and it’s typically in either March or April. The Passover Seder plate is a special plate containing symbolic foods eaten or displayed at the Passover Seder. It is used to show all the symbolic foods that are used for the Passover. The central Passover observance is Seder, a ritual meal held on the first two nights. Seder includes removing the five grains (spelt, wheat, oats, rye, and barley) from homes for the duration of Passover. Other traditions during Seder include reading the Exodus story, or Haggadah, and eating symbolic foods like matzah (unleavened bread), bitter herbs, and dipping karpas (a raw vegetable) into salt water or vinegar. The seder, a ritual meal served on Passover, reinforces Jewish cultural cohesion by commemorating the Exodus from Egypt. www.britannica.com C The blood of the Passover lamb is used in a ritual to mark the doorposts of Israelite homes and protect them from the Angel of Death during the Passover.
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Passover Industries to Target Synagogues & Religious Organizations: Many synagogues host Passover Seders or other gatherings. Distributors can provide prayer books, custom matzah covers, or Seder plates. Offering reusable or ecofriendly options for these items aligns with the values of many congregants. Catering & Event Venues: Many families and organizations host Seder meals at event venues. Distributors can supply promotional items like branded tablecloths, reusable napkins, or custom placemats. For caterers, consider offering branded food packaging or labels for Kosher-for-Passover meals. Kosher Food Brands: Distributors can approach food companies that sell Kosher products for Passover, offering custom packaging, branded gift boxes, or reusable shopping bags that families can use for their Passover shopping. Many families buy large quantities of food for the holiday, so durable, branded bags can be particularly useful. Passover Seder-Specific Products Seder Plates & Accessories: The Seder meal is central to Passover celebrations, and branded Seder plates or accessories like Kiddush cups, matzah covers, or afikomen bags (used to hide a piece of matzah) can make thoughtful and practical promotional products. These items can be given away at community Seders or included in gift sets. Reusable & Eco-Friendly Products: Many Jewish communities emphasize environmental sustainability. Distributors can offer eco-friendly promotional products like reusable matzah bags, beeswax food wraps for Kosher meals, or sustainable Seder plates. These items align with both Passover traditions and modern values of sustainability. Passover-Themed Gifts: Beyond traditional items, businesses can offer spring-themed, Kosher-friendly gift sets. Distributors can provide promotional products like branded candles, spring-themed table runners, or wine accessories. These items can be used both during and after Passover, extending the brand’s visibility beyond the holiday.
Finding New Clients Kosher Restaurants & Caterers: Many restaurants and catering businesses create special menus for Passover. Distributors can approach these businesses with ideas for branded food containers, ecofriendly packaging, or promotional items like custom Seder plates, Matzah trays, or matzah boxes. Offering high-quality, practical items can elevate their offerings during the holiday. Jewish Community Centers (JCCs): JCCs often host community Seders and other Passover events. Distributors can provide items like reusable water bottles, tote bags, or notebooks that are customized for Passover programs. These items can also be used as thank-you gifts for volunteers or event attendees. Nonprofits & Charitable Organizations: Many nonprofits distribute food or care packages to families in need during Passover. Distributors can offer branded reusable bags, matzah boxes, or other items that can be included in these care packages. Custom labels or packaging for Kosher-for-Passover food items can also be useful for these organizations. Retailers Offering Passover Products: Encourage retailers that sell Passover products—like Kosher food items, candles, or wine—to offer promotional items. Distributors can provide custom wine glasses, matzah trays, or reusable bags for customers who make larger purchases. Custom packaging with holiday-themed branding can also help products stand out. Finding New Clients Passover Promotions: Encourage current clients to offer Passover-themed products or services using custom-branded items. For example, a grocery store could offer reusable Kosher-for-Passover shopping bags, or a wine shop could give away branded wine bottle openers or glasses for the Seder table. Event-Specific Giveaways: Suggest that clients hosting Passover events offer promotional items like branded Seder plates, Kiddush cups (used for blessings over wine), or custom candles for lighting during the holiday. Thoughtful, useful items that align with Passover traditions can strengthen the connection between the business and its customers.
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Fourth of July If you’re an American, then this is the most patriotic holiday of them all! This is the day that we celebrate our independence from British rule by the signing of the Declaration of Independence on July 4th, 1776. The very first 4th of July was held in Philadelphia and Boston in 1777. Ships and gallies were decorated in patriotic colors and streamers, and they celebrated the start of the day by firing one cannon from each ship for a total of thirteen - one for each colony. The day closed with fireworks, ringing of bells, and general celebration. Not much has changed since the first celebration in 1777! Except maybe the inclusion of hot dogs and burgers. For many, this is the ultimate summer holiday with celebrations often taking place around pools or on the water. Block parties, parades, and pop-up firework stands can be found throughout the country. Plus, some of the coolest patriotic decorations you’ve ever seen. Let Freedom Ring
Industries to Target Event Venues & Planners: July 4th is a popular time for community events, festivals, and concerts. Distributors can provide custom banners, flags, or branded merchandise like hats, T-shirts, or blankets for outdoor events. Items like custom picnic baskets, BBQ tool sets, or branded coolers are also great for family-oriented events. Restaurants & Bars: Many restaurants and bars host special July 4th promotions or parties. Distributors can offer branded drinkware like custom pint glasses, beverage insulators, or reusable cups with patriotic themes. Restaurants could also use branded napkins, placemats, or limited-edition packaging for takeout during the holiday. Retail Stores: Retailers often run Independence Day sales, and distributors can provide branded products like custom reusable shopping bags, T-shirts, or hats for these promotions. Stores might also appreciate red, white, and blue packaging or branded gift boxes for seasonal items. Sports & Outdoor Brands: Outdoor brands that cater to camping, hiking, or water sports can use July 4th as an opportunity to offer promotional items like branded folding chairs, tents, or water bottles. These are perfect for customers planning outdoor activities for the long weekend. Finding New Clients Local Government & Community Organizations: Many cities and towns host Independence Day parades, fireworks displays, or community events. Distributors can approach local governments or event organizers with ideas for branded flags, banners, or signage to enhance the event. Promotional giveaways like branded hats, sunglasses, or patriotic-themed glow sticks could also be handed out to attendees. Real Estate & Homebuilders: July 4th is a time when many families gather for celebrations, making it a great time for real estate agents or homebuilders to distribute branded products at community events. Items like branded flags, reusable cups, or folding chairs with patriotic themes can help these businesses connect with potential buyers or clients. Retailers Offering Summer Products: For clients that sell summer-themed items, suggest they offer July 4th promotions using branded products like beach towels, sunglasses, or coolers. They could bundle these items into “Patriotic Summer Kits” that customers receive with a purchase. Outdoor Event Organizers: Fireworks shows and outdoor concerts are key events for July 4th. Distributors can offer branded blankets, portable fans, or folding chairs that attendees can use during the event. These items can also be used for future outdoor activities, extending the brand’s reach.
Fourth of July Finding New Clients Branded Giveaways: Parades and fireworks shows are iconic parts of July 4th celebrations. Distributors can provide businesses with branded items like mini flags, glow sticks, or custom foam fingers to give away at these events. Branded picnic blankets, umbrellas, or hats with patriotic designs are also perfect for spectators. Custom Fireworks Show Kits: Suggest that clients sponsor a fireworks display and provide branded picnic baskets, portable grills, or coolers for attendees. Branded items like folding chairs, sunglasses, or reusable cups can enhance the experience while promoting the sponsor’s brand. Pitching Existing Customers July 4th Promotions: Encourage clients to run holiday-themed promotions with custom-branded products. For example, a coffee shop could offer a free patriotic-themed tumbler with the purchase of a drink, or a retailer could give away custom-branded hats with purchases over a certain amount. Custom T-shirts, BBQ aprons, and picnic blankets are great for adding a festive touch to holiday promotions. Customer Appreciation Gifts: Suggest that businesses give away July 4th-themed promotional items to thank loyal customers. For example, a BBQ restaurant could offer custom BBQ sauces with branded labels, or a car dealership might give out patriotic car flags or air fresheners to customers visiting around the holiday.
Halloween Halloween. The spookiest night of the year! Filled with goblins, ghosts, and ghouls running amok! Pumpkins lighting up sidewalks, candy being given to kids (and some adults) in costume. The holiday itself has it’s origins in the ancient holiday of Samhain. Regarded as some to be the night when the veil between the worlds is at it’s thinnest, allowing spirits to cross over and return to earth for one night. It marks the end of the harvest season and the celebration of ones ancestors. Over the centuries, Samhain merged with the Christian All Hallows’ Day on November 1st, with All Hallows’ Eve celebrated on the 31st. Over the centuries, Samhain merged with the Christian All Hallows’ Day on November 1st, with All Hallows’ Eve celebrated on the 31st. Today, the celebration hasn’t changed much. The original carving of turnips has turned into pumpkins to ward off evil spirits, trick-or-treating, and dressing up in costume to disguise oneself to fool spirits. The popularity of the holiday has grown over the last few decades – and there is now a dedicated spooky season for the whole month of October. Snap-Apple Night, painted by Daniel Maclise in 1833, shows people feasting and playing divination games on Halloween in Ireland. Trick
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Halloween Industries to Target Retailers & Gift Shops: Many stores offer Halloween-themed products such as costumes, decorations, and candy. Distributors can provide custom-branded trick-or-treat bags, Halloween gift boxes, or spooky-themed packaging to help retailers enhance their offerings. Retailers might also appreciate branded costumes or apparel, like T-shirts, hats, or face masks with Halloween designs. Bars, Restaurants, & Cafés: These venues often hold Halloween parties or specials. Distributors can supply branded items like drinkware (custom pint glasses, cups, or wine glasses), spooky-themed coasters, napkins, or branded stir sticks. For limited-edition food or drink items, consider offering Halloween-themed packaging, promotional cups, or takeout containers. Event Venues & Party Planners: Halloween is a major party holiday, and venues host events like haunted houses, costume contests, and themed gatherings. Distributors can offer custom banners, signage, branded tablecloths, or decorations for these events. Branded Halloween props, such as masks or glow sticks, can add to the event’s atmosphere. Gyms & Fitness Studios: Some fitness brands run Halloween-themed workout events or challenges. Distributors can provide branded water bottles, sweatbands, or T-shirts with Halloween designs for participants in special classes or events. Pitching Existing Clients Halloween Promotions: Encourage clients to run spooky-themed promotions using custom-branded products. For example, a coffee shop could offer Halloween-themed tumblers or travel mugs with limited-time drinks, or a retailer could give away custom tote bags with purchases over a certain amount. Other ideas include branded glow-in-the-dark T-shirts, reusable trick-or-treat bags, or promotional candy buckets. Customer Appreciation Events: Suggest that clients hold Halloween-themed events or sales where they give away promotional products like custom-branded candy bags, Halloween-themed toys, or small decorations like branded pumpkin lights. These can be used as part of trick-or-treat promotions or at instore Halloween events. Costume Contests: Many businesses hold costume contests for employees. Distributors can provide branded accessories like masks, wigs, or prizes for contest winners.
Finding New Clients Schools & Daycares: Many schools and daycares host Halloween parties or trick-or-treat events. Distributors can offer branded trick-or-treat bags, custom stickers, or glow-in-the-dark wristbands that help with safety while trick-or-treating. Schools might also be interested in fun Halloween-themed apparel, like branded T-shirts or hats for students and staff. Neighborhood Associations & Community Groups: Local communities often organize Halloween events like trunk-or-treat, haunted houses, or festivals. Distributors can provide custom-branded decorations, signage, or event giveaways like glow sticks, flashlights, or candy buckets that add a festive touch to these events while promoting local businesses. Retailers Selling Costumes & Decorations: For clients in the retail space, suggest promotional products like branded reusable trick-or-treat bags, Halloween T-shirts, or custom candy holders. Retailers can also offer branded Halloween decorations, like pumpkin lanterns, skeleton-themed products, or spookythemed apparel for in-store sales. Food & Beverage Companies: Halloween is synonymous with candy and treats. Distributors can offer branded candy packaging, custom-designed treat bags, or candy boxes for companies in the food and beverage industry. A bakery or coffee shop might appreciate Halloween-themed to-go cups, cupcake boxes, or reusable candy buckets that customers can reuse for trick-or-treating. Event Planners Hosting Halloween Parties: Many companies and venues host costume parties or haunted events. Distributors can provide branded decorations like custom banners, spooky tableware (e.g., branded plates, napkins, or cups), or Halloween-themed giveaways like masks, glow-in-the-dark bracelets, or foam pumpkins. Trick-or-Treat & Party-Specific Products Branded Trick-or-Treat Bags: Suggest branded reusable bags for trick-or-treating. These can be offered by stores, schools, or even local governments as part of their Halloween campaigns. Glow-in-the-dark designs or reflective elements add a safety component, making these items both fun and practical. Halloween-Themed Toys & Accessories: Companies can give away small, branded Halloween toys, such as glow sticks, vampire teeth, or spooky keychains. These items are perfect for giveaways at events or for stores that want to offer something extra to their customers during Halloween sales. Candy Packaging: Custom candy wrappers can be great promotional items for companies giving out treats. These can be branded with the company’s logo or Halloween-themed messages, making them perfect for community events, schools, or corporate trick-or-treat events.
Diwali Diwali is one of the major festivals in Hinduism, Jainism, and Sikhism. It lasts for five days from the 13th day of the dark half of the lunar month Ashvina to the second day of the light half of the lunar month Karttika, so it usually falls in late October and early November in the Gregorian calendar. The word Diwali comes from the Sanskrit “dipavali” which means “row of lights.” The festival celebrates the victory of light over darkness. When it comes to traditions during the festival, they can differ region by region. But most observe Diwali by lighting diyas, which are small lamps filled with oil for the goddess of wealth, Lakshimi. The diyas are lit and placed in rows along temples, in rivers and streams, and in houses. Homes are decorated just as spectacularly. Floors are decorated with colored sand, rice, and flower petals. Doors and windows are kept open to welcome Lakshmi in. Fireworks are lit, gifts are exchanged, and feasts are to be had. Hindu women light oil lamps at the Bangana pond celebrating Dev Diwali festival. www.apnews.com Rangoli decorations, made using colored fine powder or sand, are popular during Diwali.
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Industries to Target Jewelry Stores & Retail: Diwali is a popular time for shopping, especially for luxury goods like jewelry, clothing, and electronics. Distributors can offer branded gift packaging, jewelry boxes, or eco-friendly shopping bags with Diwali-themed designs. Retailers can also give away small branded items like candles, diya sets, or festive-themed jewelry organizers. Banks & Financial Institutions: Banks often send festive gifts to their high-value customers during Diwali. Distributors can provide customized promotional items such as branded gold coins, small home decor items, or high-end notebooks. Branded luxury hampers, personalized sweets boxes, or premium office accessories can also serve as corporate gifts. Event Planners & Venues: Diwali parties and community celebrations are common during this time, and event organizers can benefit from branded products like festive banners, custom tableware, or Diwalithemed decorations. Branded diyas (small oil lamps), tea light holders, and LED lights are popular for creating the perfect Diwali ambiance at events. Hotels & Hospitality: Hotels often host Diwali celebrations or offer special packages during the holiday season. Distributors can provide customized candles, diyas, or branded incense holders as part of welcome kits for guests. Branded gift baskets with sweets, tea, or snacks are also great options for hotel giveaways during the holiday. FMCG Companies: Companies selling fast-moving consumer goods (FMCG), such as food and beverages, can offer Diwali-themed promotional packaging for items like sweets, tea, or snacks. Distributors can provide branded festive food boxes, custom tea sets, or reusable packaging with Diwali motifs, which adds a festive touch to their offerings. Finding New Clients Festivals & Community Organizations: Many community organizations host Diwali events, from fairs to temple gatherings. Distributors can provide branded items like LED lights, Diwali-themed tote bags, or promotional items such as branded candles or festive food containers for these events. Luxury & High-End Retailers: Luxury goods are often bought during Diwali, as it’s a time when people invest in jewelry, watches, and premium gifts. Distributors can help retailers enhance the shopping experience by offering branded luxury gift wrapping, high-quality decorative boxes, or limited-edition festive-themed packaging for their goods. They can also offer small gifts like branded gold-plated bookmarks, decorative candleholders, or brass diyas to customers. Diwali
Diwali-Themed Products Branded Diyas (Lamps) & Candles: Diyas are one of the most iconic symbols of Diwali. Distributors can offer branded decorative diyas or LED candles for homes, offices, and event spaces. These items are perfect for businesses that want to tie into the theme of light and prosperity. Custom Rangoli Kits: Rangoli, traditional Indian patterns created using colored powders, is another key part of Diwali celebrations. Distributors can offer branded rangoli kits or stencils for homes, offices, or event spaces, providing a creative and meaningful promotional item for clients. Branded Incense Holders & Oil Diffusers: Many people use incense or essential oils during Diwali prayers and celebrations. Distributors can provide branded incense holders, oil diffusers, or small decorative trays to enhance this experience. Customized Gift Boxes: Festive gifting is a big part of Diwali, and distributors can help businesses design custom-branded gift boxes that include sweets, chocolates, or small decorative items. Branded hampers with a mix of food, candles, and small home decor items are particularly popular. Luxury Hampers & Festive Baskets: For high-end clients, distributors can suggest luxury Diwali gift hampers that include branded candles, decorative trays, tea sets, or premium food items like nuts or dried fruits. These hampers can be designed with festive themes and presented in eco-friendly, reusable packaging. Diwali-Themed Corporate Gifts: Many companies give gifts to their employees for Diwali. Distributors can offer branded luxury items such as decorative diyas, high-end diaries, festive-themed tea sets, or even personalized sweet boxes. These gifts can be customized with the company’s logo and packaged in elegant Diwali-themed boxes. Pitching Existing Clients Diwali Promotions: Encourage clients to run holiday-themed promotions using Diwali-specific products. For example, a retail store could offer custom-branded diyas or candle sets with purchases, or a bank might give out branded diaries or decorative items to customers during the holiday season. Branded festive gift boxes filled with sweets or chocolates can be an attractive giveaway item for highend clients. Customer Appreciation Gifts: Suggest that clients offer Diwali-themed promotional items as customer appreciation gifts. For instance, a spa or beauty salon could gift branded candles, essential oils, or skincare products in a festive box. Corporate offices can gift employees branded candles, diyas, or festive-themed tea sets to celebrate the occasion.
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La Noche de Duelo Dia de Los Muertos Dia de Los Muertos, or the Day of the Dead, is a Mexican holiday that honors the dead. While it sounds a bit macabre, it’s far from it. It’s a holiday that honors dead loved ones and celebrates the inevitability of death and to approach it without fear. The holiday itself can be traced back to the rituals of indiginous folks of Mexico and was led by the “Lady of the Dead,” or the Goddess Mictecacihuatl. After the Spanish arrived, like Samhain and its relation to Halloween, Dia de Los Muertos was merged with All Saints’ Day and All Souls’ Day on November 1st and 2nd. People paint thier faces as sugar skulls in honor of Dia de los Muertos Although it has its roots in Mexico, the holiday itself has spread throughout the United States and has become more widespread throughout the years. Festivities include decorating of ofrendas (altars) with flowers like marigolds, the favorite foods of their deceased loved ones, candles, and photos. There are parades and fiestas where people dress up as La Catrina, probably one of the most well-known images associated with Mexico and Dia de Los Muertos. Skeletons and skulls are everywhere, being sold by talented artisans who make them from pottery and paper.
Industries to Target Restaurants & Cafés: Many restaurants host themed events or offer special menus during Día de los Muertos. Distributors can provide branded items like custom sugar skull-themed drinkware, plates, napkins, or takeaway containers. For cafes, custom travel mugs, reusable straws, or limited-edition coffee cups with vibrant sugar skull or floral designs could be popular giveaways. Retail Stores & Boutiques: Retailers often sell themed merchandise for Día de los Muertos. Distributors can offer custom tote bags, sugar skull figurines, or branded decorative candles that can be gifted to customers during in-store promotions. Small items like custom-printed papel picado or marigoldinspired jewelry can also work well for retail giveaways. Bars & Nightclubs: Many bars host themed events or parties during Día de los Muertos. Distributors can offer branded drinkware, shot glasses, or coasters with skull or floral motifs. Custom bandanas or face masks designed with colorful Día de los Muertos patterns can be given to event-goers as part of promotional campaigns. Art Galleries & Museums: Cultural institutions often host Día de los Muertos exhibitions or educational events. Distributors can provide branded decorative items like skull-themed posters, custom art prints, or small figurines that tie into the holiday’s artistic aspects. Gift shops can stock branded, limited-edition Día de los Muertos merchandise such as notebooks, pens, or collectible skull figurines. Finding New Clients Funeral Homes & Memorial Services: Día de los Muertos is a time of remembrance, making it relevant for funeral homes and memorial services to offer special products. Distributors can provide custom memorial candles, photo frames, or decorative figurines that honor loved ones. These branded items can be given to families or offered as part of a memorial service package. Craft Stores & Hobby Shops: Many people create their own Día de los Muertos decorations or ofrendas. Craft stores can stock branded items like DIY papel picado kits, decorative candleholders, or sugar skull painting sets. Distributors can help these stores with custom-branded packaging or limited-edition craft kits for the holiday. Educational Institutions: Schools and universities often host cultural awareness events or festivals during Día de los Muertos. Distributors can provide branded educational kits, posters, or classroom decorations. Items like sugar skull notebooks, pens, or bookmarks can be used as giveaways or sold in campus stores. Boutiques & Specialty Gift Shops: For boutiques or specialty shops, distributors can offer Día de los Muertos-themed merchandise like custom jewelry, scarves, or sugar skull accessories.
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